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iCEV Advocates Awareness Toward Food-Borne Illness

Lubbock, TX, September 19, 2012 --( CEV Multimedia, Ltd. recently released the newest addition to their “Hot Topic” video series titled Fruits, Vegetables & Salmonella. The online video segment provides insight into food safety from the preventative practices performed by American fruit and vegetable producers to suggested precautions for the consumer.

The educational segment follows food sanitation from field to home by providing a demonstration of proper cantaloupe serving techniques, as well as a discussion on industry safety issues and procedures led by international food safety Ph.D. candidate at Texas Tech University, Ansen Pond. He said the strongest line of defense against foodborne illness is a well-educated consumer practicing food safety at home.

“Everyday millions of dollars are spent within the food industry to increase safety in food products,” Pond said, “but all of that effort is wasted if consumers and food handlers are unaware of the basics of food safety.”

Fruits, Vegetables & Salmonella also features Ralph Treadway, a food safety manager, who explains the provisions and challenges a producer faces in the field including: cross contamination, crop monitoring methods and in-field packaging.

The segment is one of many titles within iCEV’s “Hot Topic” series, allowing subscribers a reputable way of staying up-to-date with the latest industry news by covering topics such as lean, finely textured beef, bovine spongiform encephalopathy and the effects of the recent drought.

Clayton Franklin, Vice President of Brand Management at CEV Multimedia, Ltd., said it is the company’s goal to become an unbiased resource for industry news explained by credible sources in every sector of the agricultural industry.

The Fruits, Vegetables & Salmonella, along with several other educational videos, are also featured in iCEV’s weekly newsletter, which is distributed to all iCEV subscribers.

Future “Hot Topics” titles include for the iCEV Agriculture Science site include:

· Antibiotic Use in Food Animals, featuring Frank Garry, Ph.D., Colorado State University and Michael Galyean, Ph.D., Texas Tech University.
· Non-0157 H7 STEC, featuring Kendra Nightingale, Ph.D., Texas Tech University and John Sofos, Ph.D., Colorado State University
· Biotechnology: Fetal Programming, featuring Jessica Starkey, Ph.D., Texas Tech University
· Muscle Growth Proponents, featuring Daryl Tatum, Ph.D., Colorado State University, and Brad Johnson, Ph.D., Texas Tech University.
· Bobwhite Quail Declines, featuring Reggie Thackston, Georgia Department of Natural Resources and Todd Bogenschutz, Iowa Department of Natural Resources.

More information:

iCEV website:
Fruits, Vegetables & Salmonella video clip:

About CEV Multimedia:
CEV Multimedia, Ltd., founded in 1984, has paved the way for innovative educational materials, specializing in providing quality curriculum and educational resources for the subject areas of Agricultural Science & Technology, Business & Marketing, Family & Consumer Sciences, Trade & Industry and Career Orientation.

With an instructional library of more than 31,000 edited minutes of video, CEV is the nation’s leading producer of Career and Technical Education (CTE) materials, producing courses of study, both year-long and semester.

In 2012, CEV introduced iCEV, an online platform revolutionizing the way CEV produces and delivers content. Available for secondary, postsecondary, industry and international levels, iCEV’s curriculum-on-demand, subscription-based delivery model allows for “anytime, anyplace” access (i.e., smartphones, tablets, laptops, desktops, etc.) to CEV’s entire library; basically, any device with Internet access.

As segments are developed, recognized specialists, educators and publishers collaborate with CEV to create quality, accurate and appropriate content, featuring world-renown experts in both industry and academia.

Regardless of delivery model, CEV’s goal is the same— create engaging curriculum aimed at providing students with the focus and preparation needed for successful transition from K-12 to postsecondary studies to career success.

Kelsey Reed
CEV Multimedia, Ltd.
Day Telephone: (806) 748-8718
Fax: (800) 243-6398
Contact Information
CEV Multimedia
Kelsey Reed

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