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Bridgestone Global Partners

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Bridgestone Global Partners Heightens Backing to Micro-Entrepreneurs

Bridgestone Global Partners is supporting 14 Credit Security Subsidy (CSS) programs established in different parts of Asia as part of its efforts to empower the micro, small and medium enterprises (mSME) sector.

London, United Kingdom, September 20, 2012 --( Bridgestone Global Partners CEO and President, Mr. Robert Campbell made this announcement during the launch of the firm’s Micro-Entrepreneur’s Conference recently. The conference was aimed to encourage better access to credit from the firm’s partner banks despite their lack of traditional hard collateral.

“We stand four square behind the Board of Directors in this innovative scheme or out-of the box initiative,” Mr. Jones of Community Relations Department said, noting that Bridgestone Global Partners has approved support to Credit Surety Fund programs established in different parts of the Asia.

Jones also said the CSS program will have a direct effect on job generation in these countries. “The funding support accessed through the CSS should allow more micro-entrepreneurs to expand their businesses, and consequently generate more employment opportunities,” he said. Said program is designed to provide mSMEs with reasonable loan terms at a shorter turnaround time.

He also assured that the partner banks will help cooperatives in capacity building such as loan evaluation, loan processing, and loan approvals based on Bridgestone Global Partners credit requirements, evaluation standards, accounting, and risk management.
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