New Exhibitor Education Community to Kick Off with Live Webcast

How is trade show marketing like a recipe? Exhibitors need to take the right steps, at the right time, and use the right tools. Simply throwing a list of ingredients in a bowl doesn't necessarily satisfy the craving for results. The Exhibit Marketers Café is a new online community that will help exhibitors discover that recipe by connecting and learning from each other.

Kansas City, MO, September 21, 2012 --( Trade show marketing expert and author Marlys Arnold will kick off a new online exhibitor education community with a free webcast on October 2. During the live event, Arnold and other exhibit industry professionals will answer questions and share expert advice.

The grand opening event for the Exhibit Marketers Café begins at noon Central Time on October 2 and will offer a two-hour taste of resources available to Café members, including the opportunity to ask questions and get advice from industry experts and other exhibitors sharing their own success stories.

"Whether an exhibitor logs in for 15 minutes or the entire two hours," Arnold said, "they'll discover something new that they can implement right away to improve results at their upcoming shows." The Exhibit Marketers Café provides exhibitors with training, support and opportunities to connect with industry experts and other exhibitors.

To learn more or to register for the free online event, visit All those registered will receive a virtual event kit which includes an event agenda, instructions for connecting to the webcast, plus free gifts from Arnold and her guests.

As a trade show marketing consultant, Arnold has spent more than a decade educating exhibitors and show managers around the country. Her experiences as both an exhibitor and show organizer offer a well-rounded perspective on trade show exhibiting. A member of Meeting Professionals International (MPI) and the Exhibit & Event Marketers Association (E2MA), she is the author of Build a Better Trade Show Image and host of the Trade Show Insights podcast.
Marlys K. Arnold