Haddenham, United Kingdom, September 21, 2012 --(PR.com
)-- Award winning field marketing agency Cosine has launched an innovative new service; Audit Category Precision.
With a team that boasts extensive retail sales experience across a wide range of categories and retail channels, Cosine has designed a focused category management service that further enables the agency's capability to increase sales for clients.
Through years of undertaking high quality 'data led sales' work for clients, Cosine has developed a detailed knowledge of the retail industry. By amalgamating this knowledge with scanning technology, Audit Category Precision equips retailers and manufacturers with a detailed analysis of fixture compliance and the value of lost sales through insufficient space.
COO of Cosine, Jacqui Sheldon explained how this service has progressed from traditional auditing: "We’re really passionate about Audit CP and the opportunity to work with manufacturers and retailers, providing them with a complete and impartial picture of the real space they have in stores, compared to what they think they have."
The service is split into four options:
- Capture- where we provide retailers and manufacturers with a clear picture of what space they have versus what their planogram shows
- Compare- looks at what space is actually available and relates that to the plan-o-gram, attributes sales data and provides clients with a value for missed sales.
- Contrast- working with clients to devise optimal fixture placement.
- Consult- consulting on fixture and range improvements to maximise sales, through data analysis identifying the sales performance of SKU’s in the fixture.
Sheldon went on to share why she believes this new service could become an important aspect of planning for sales directors and category managers:
"Last year there were approximately 160,000 new SKU’s introduced into UK grocery fixtures, a staggering 96% were line extensions all competing for much fought over static space. Our research shows that 10% is the average variance in planogram compliance, which means that brands have a substantial missed sales opportunity to convert. Even at 95% compliance research has shown that the average annual category sales can increase."
Cosine are a leading field marketing agency with an impressive track record, having won the coveted 'field marketing agency of the year' several times. Product sampling, audit category precision, and field sales solutions are amongst the services the dynamic, results driven agency offers. Those seeking employment in the Field Marketing section can also visit the Cosine jobs section at www.cosineuk.com/join-us/