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Nonprofit Opts Out of Traditional Fundraiser for Online Campaign

Salt Lake City, UT, September 22, 2012 --( Much to the dismay of rubbery chicken lovers, connoisseurs of gift certificates and enthusiasts of impulse auction items, this fall Splore will not host the annual Harvest Moon fundraiser. Rather, the organization is putting effort and energy into their annual fund drive in order to cut costs and maximize revenue.

The Harvest Moon followed the quinnessential nonprofit fundraiser model: silent and live auction, sit-down dinner, and presentation. “The event has been losing steam for some time,” said executive director, Janine Donald. “People are less and less inspired by the traditional dinner and auction format. We’re looking to make it easy and fun for people to give.” In this vein, the organization is revamping their annual fund drive. To compliment the letter that goes out to current supporters, Splore will also be hosting an online campaign.

Splore will be using facebook, twitter, blogs, youtube, and the organization’s website to share client stories and create energy around giving. The organization is calling upon community partners, volunteers, clients, and sponsors to help take the campaign viral. “In today’s world, you have to get creative and meet your donors halfway, otherwise you risk becoming obsolete,” says Lindsay Malone, Splore’s marketing coordinator.

The fund drive will be September 24-28 and will support Splore’s operational and capacity-building costs.

Splore brings together people of varying abilities for adventures that empower them to connect with Utah's great outdoors and experience the dignity of risk.
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Lindsay Malone

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