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Buzzdetector Announces Partnership with 1% for the Planet

Florence, Italy, September 26, 2012 --( Buzzdetector, the web listening and business insights company, has joined 1% for the Planet (1%), pledging to donate 1% of annual sales to support non-profit organizations focused on sustainability.

“Signing on to 1% for the Planet shows Buzzdetector's strong commitment to investing in sustainability efforts,” says Terry Kellogg, CEO. “They're using business as a tool to engage and motivate their stakeholders while partnering with environmental organizations that complement their brand. We're excited to welcome Buzzdetector to our global network."

“Working in the technology sector, we believe it is possible to combine business and a commitment to sustainability,” explains Gianandrea Facchini, Buzzdetector CEO. “We aim to be recognized as a smart company committed to giving back as much as possible of what we consume. 1% for the Planet is one of the ways we can achieve this goal alongside our day--to-day lives and work. We are proud to be part of this movement.”

Members of 1% for the Planet contribute one percent of annual sales directly to any of the approved non-profit environmental organizations in the network. Non-profits are approved based on referrals, track record and sustainability focus. Over 2,900 non-profits worldwide are currently approved.

“As we near our 10th anniversary we’re celebrating that our members have contributed nearly $100 million of critically needed funds,” comments Kellogg. “The understanding that brands can succeed financially by investing in the environment is clearly apparent, and consumer demand is driving a lot of this success. The average annual revenue growth of the companies in the 1% for the Planet network from 2008 to 2011 was over 50%, even though the overall economy has been struggling. There’s a paradigm shift happening here and we’re thrilled that so many innovative businesses are sling-shotting the movement in to high gear.”

About 1% for the Planet
Started in 2002 by Yvon Chouinard, founder of Patagonia, and Craig Mathews, owner of Blue Ribbon Flies, 1% for the Planet is a platform of credibility and engagement for environmentally conscious brands that are truly committed to making a positive impact with their business. This growing global movement of over 1,400 member companies in 45 countries donate one percent of annual sales to environmental organizations worldwide. To learn more go to:

About Buzzdetector
Buzzdetector provides intelligent web listening and strategic business insights to companies that want to understand the impact and the ecosystem evolving around their brands online. Using the approach that humans are the best analysts of online conversations, more than robots or algorithms, Buzzdetector goes far beyond brand monitoring: it analyzes and interprets online conversations, extracting intelligent and impactful results for its client companies. Founded in Italy in 2007 by Gianandrea Facchini, Buzzdetector now has clients around the world including Nestlé, LVMH, Publicis Group, Red Cell, Boehringer Ingelheim, Chiesi, Dentsu, Eni, Thinkbid, MSC Cruises and Peroni Nastro Azzurro (SABMiller Italian Subsidiaries).
Contact Information
Tamara Rorrison

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