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Innovation Direct, Inc.

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Innovation Direct to Spearhead Marketing Efforts for Cord Lock Invention

Miami, FL, September 28, 2012 --( An innovative new product designed to provide a solution to a common problem related to extension cords and electrical tools, the Cord Lock, has been developed by Josiah Parker of Maplewood, Minnesota. The invention's unique design insures that extension cords remain connected to the devices they are supposed to help power.

Extension cords are an indispensable part of the successful completion of a wide variety of different jobs and chores. As useful and functional as they can be, they also can present several inherent difficulties. One of these is the challenge of keeping extension cords plugged into an electrical tool throughout the duration of the task they are being utilized in. The constant monitoring and rectifying of this aspect of its use can result in an excessive investment of time and a fair amount of frustration.

With this in mind, the Cord Lock has been developed. The Cord Lock will save time and eliminate frustration for its users when performing a variety of tasks. It will be exceedingly easy to implement and use on any extension cord or any electrical tool, such as a leaf blower or shop vacuum. The Cord Lock also offers the additional benefit of helping to keep two extension cords plugged into each other. Furthermore, it eliminates the need for ineffective attempts at accomplishing the same goal and will be cost-effectively priced, adding to its appeal. The product will also lend itself to being marketed effectively as either an aftermarket, stand-alone item, or as a value added product to be sold in conjunction with an electrical tool.

Mr. Parker now seeks a third party licensee to manufacture, market, and distribute the product for him under a royalty agreement. Potential licensees in the extension cord accessories and electrical tools industries are currently being targeted as candidates to eventually commercialize the Cord Lock on a worldwide basis.

In June 2012, Mr. Parker contracted Miami, Florida-based product management services leader Innovation Direct™ to represent the Cord Lock to potential licensees for a 2 year period. Innovation Direct™ obtains the maximum amount of exposure for the products that it represents through its unique and patented licensing methodology and its participation in multiple and diverse industry-leading trade shows each year. Exhibits that Innovation Direct™ has attended in recent years include the SHOT Show, the International Home and Housewares Show, the National Hardware Show, Licensing International, the SEMA and AAPEX Shows and the ERA D2C Convention.

Potential licensees interested in obtaining more information about the Cord Lock and discussing licensing opportunities with respect to the product can contact the Manufacturer Response Department of Innovation Direct™ at (877) 991-0909 ext. 4285 or at
Contact Information
Innovation Direct, Inc.
Juan C. Blanco
305-255-3662, ext. 2231

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