The Partnership Selected to Launch Culinary Initiatives for Goodwill

Atlanta Ad Agency to Brand and Market Middle Georgia-Based Goodwill Industries’ Innovative Offering in Augusta, Macon and the Central Savannah River Area

Atlanta, GA, September 29, 2012 --( After a national advertising and branding agency search, Goodwill Industries of Middle Georgia and the Central Savannah River Area (CRSA) named The Partnership of Atlanta as its first creative agency of record. The agency was retained to launch Goodwill’s innovative culinary school and hospitality businesses, now operating in Macon, in the fast growing Augusta, Georgia market.

“We spoke with a number of agencies from across the country and The Partnership showed the greatest affinity for our mission, goals and approach in Augusta and Macon and offered the critical and creative thinking we felt would best ensure our success,” said Goodwill of Middle Georgia CEO James Stiff. “We are pleased to have them as our agency and looking forward to their many contributions in the launch of our Augusta properties.”

Goodwill Industries is among the most well-known community service organizations in the world. Founded in 1902, with 179 member organizations across 15 countries, Goodwill is most widely known for their thrift stores, community development and job training programs. Goodwill Industries of Middle Georgia currently operates a culinary school, restaurant, conference center facility, coffee shops and an accredited post-secondary college program in Macon, Georgia and plans to begin a similar offering in Augusta, Georgia in early 2013.

“Their unique approach to achieve both the community service mission and vision demonstrates that the Goodwill of Middle Georgia and the CSRA team are leaders in their organization,” commented David Arnold, President and founder of The Partnership. “We are pleased to contribute to these initiatives and believe our agency’s extensive background with both community service organizations and hospitality brands will be of great value. Also, the team at The Partnership shares Goodwill’s commitment to helping do good works, locally.”

The agency started work immediately focusing on Goodwill’s upscale restaurant, Edgar’s, a new conference center, The Good Books Café coffee shop, and the Helms College culinary program in Augusta.

About Goodwill of Middle Georgia and the Central Savannah River Area
Goodwill Industries of Middle Georgia and the Central Savannah River Area (CSRA) provides education, career development services, job skills training and post-employment support for individuals with disabilities or other barriers to employment. 84 cents of every dollar raised in Goodwill training stores underwrites job training and placement services within the agency’s 35-county service delivery area. Over the past five years, Goodwill Industries of Middle Georgia and the CSRA have placed 6,082 people in jobs, creating more than $166 million in new payroll purchasing power. To learn more about services and individuals served by Goodwill of Middle Georgia and the CSRA, visit

About The Partnership
The Partnership, Inc. is an Atlanta-based digital, advertising and, design agency engineered for clients who are reaching for more. More sales. More customers. More insight. More creativity. More ROI. Founded in 1983, The Partnership is one of Atlanta's top 25 advertising agencies and works with leading brands in both the business-to-business and consumer marketplaces. The Partnership’s clients include: ATC Financial, BCD Travel, Carhartt, Crowne Plaza Hotels & Resorts, GE Energy, GS Battery, Holiday Inn, InterContinental Hotels & Resorts, Peach Pass, Staybridge Suites, and UHS-Pruitt Healthcare. For more information visit
The Partnership
Jim Crone
Goodwill Industries of Middle Georgia and the CSRA
Vicki Mills
Director of Marketing