Nissan's Snug Kids™ Has Protected Children for a Decade

Nissan's Snug Kids™ program is celebrated for a decade of child protection by Economy Nissan in Durango, CO.

Durango, CO, September 28, 2012 --(PR.com)-- Nissan has kicked off Child Passenger Safety Week with the celebration its Snug Kids™ program’s 10th anniversary. Economy Nissan in Durango, CO is proud to represent an automotive company that sets such a high standard for child safety. In fact, Nissan's Snug Kids™ program is the first child safety seat fit initiative in the automotive industry.

"Ten years ago Nissan made child passenger safety a priority and pioneered the Snug Kids™ program to help parents ensure the safety of their most precious cargo," said Bob Yakushi, director of product safety, Nissan North America. "We are proud to be the only automaker who offers a comprehensive seat fit guide for all of our products with a back seat."

Knowing how to properly secure a child’s safety seat is of paramount importance for parents. According to the Nation Highway Traffic Safety Administration (NHTSA), the leading cause of death for children between the ages of one and two are automobile accidents. Proper use of the child-restraint system has been proven to reduce deaths by 54 percent in toddlers and by an astonishing 71 percent in infants.

Those eye-opening statistics are the reason Nissan started its Snug Kids™ program to help parents find the correct child-restraint system for their child and ensure that they properly fit their vehicle. Nissan has dedicated thousands of hours and countless resources to evaluate child-restraint systems.

Nissan’s dedication can be seen in its Snug Kids™ Child Safety Seat Fit Guide. The guide gives detailed instructions on how to ensure a parent’s child is secure in every Nissan vehicle available. To view the Child Safety Seat Fit Guide, or for more information on Nissan's Snug Kids™ program, visit http://www.nissanusa.com/snugkids/.

Economy Nissan in Durango, CO is also available to answer any concern regarding Nissan’s dedication to safety in all of its vehicles. Visit them in person or online, at http://www.economynissan.com/index.htm.

About Economy Nissan
Economy Nissan, http://www.economynissan.com/index.htm, of the Durango, Colorado area carries an extensive inventory of Nissan cars, trucks, and SUV’s. The dealer’s finance specialists work with a vast array of lending sources to guarantee their customers get the most complete and comprehensive financial package available. In addition, the Colorado dealer provides automotive service, and offers Nissan parts.
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Economy Nissan
Martin Ralph
800-846-0205
economynissan.com
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