Local Wine Estates Prepare for Likely Chinese Influx

Margaret River, Australia, September 02, 2013 --(PR.com)-- Howard Park Wines received a grant worth $110,000 to set up a wine interpretative centre to cater for growing number of Chinese tourists.

Natalie Burch, operations manager at Howard Park Wines, said that the timidly named Wine Chapel would complement their cellar door operation to offer specialised tastings to as many as 20 guests.

The centre will ensure that world class education is provided to visitors and initially the focus will be on the Chinese market with audiovisual presentations in Mandarin.

Howard Park Wines also has the option of offering more languages at the presentation with the increase in demand.

“The aim is to raise the bar on the level of service being offered which is part of a regional trend,” Burch said.

The goal was to design an architecturally-striking glass room within the barrel room to allow visitors to see the winemakers and cellar-hands working, she said.

A temperature-controlled wall-mounted glass case will feature vintages dating back to 1986, the winery’s first year of business.

Burch further noted that Howard Park Wines planned to invest over $400,000 on the expansion that will include a wine museum in the temperature-controlled glass cabinet.

The funds received were part of the $6.68mn, Tourism Quality Project 2012 of the Department of Resources, Energy & Tourism.

Information on this winery and many more like it can be found on the free iphone app or website of the Margaret River Guide: www.margaretriverguide.com.au/

Comments: Source of information- http://au.news.yahoo.com/thewest/regional/southwest/a/-/business/14942802/margaret-river-wine-talk/

Contact: Benji Leggate, Margaret River Guide
Phone: +61 8 9757 4569
Address: 232 Bramley River Rd Margaret River WA 6285, Australia
Email: info@margaretriverguide.com.au
The Margaret River Guide
Benjamin Leggate