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Forte- The Collective Premieres VIVO Wellness at the Be-Well Expo, Los Angeles

Downtown Los Angeles marketing agency launches new fitness & wellness client.

Los Angeles, CA, October 05, 2012 --( VIVO Wellness, the industry’s hottest alternative health, wellness and fitness equipment manufacturer, launched its newly re-branded company at the Be-Well Expo on September 29-30 at the Los Angeles Convention Center.

Leading the re-branding initiative was downtown L.A. marketing agency, Forte- The Collective. VIVO Wellness, formerly FBE Wellness, recently underwent a complete branding transformation and product update. The manufacturer produces technologically-advance alternative fitness solutions including the VIVO Vibe exercisers (whole body vibration machines), VIVO Infrared Jade Sauna and VIVO Pneumatic Compression Massager.

“There was a lot of hard work and long hours put into this project by the entire team over the last 30 days,” said Rainier de Ocampo with Forte- The Collective. “More than just re-naming the brand, all VIVO Wellness products underwent a major makeover and significant technological upgrades.”

Forte- The Collective was brought on board to handle the brand’s new strategic and creative direction for the company leading into 2013. The official unveiling of VIVO Wellness took place at the first annual Be-Well Expo in Los Angeles. The new name, company logo, marketing collateral, product upgrades and a refreshed strategic approach to sales and marketing all came together at this past weekend’s health and beauty expo. The show brought out thousands of consumers as well as business owners, managers and employees from health spas, wellness centers, endermologie centers, fitness clubs, weight loss clinics and anti-aging centers.

In the coming months, Forte- The Collective will be working on a comprehensive sales and marketing presentation package, a new company website and PR for VIVO Wellness.

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About Forte- The Collective

Forte- The Collective is a marketing and advertising agency that offers traditional and new media marketing for brands across the United States and all over the world. Based in downtown Los Angeles, we deliver progressive creative and strategic marketing to meet the contemporary needs and expectations of our valued clients. At Forte- The Collective, our competitive edge goes beyond the walls of marketing by building brands and maintaining enduring client relationships and partnerships, something we take great pride in and deliver to our clients above anything else. Our most impactful work and areas of expertise have helped many client industries in: manufacturing, professional services, education, entertainment, sports and non-profit.
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Forte The Collective
Rainier de Ocampo

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