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Fam "Laki Ya Ghaliya" Campaign Raises Breast Cancer Awareness Throughout October 2012


Fam brand of feminine hygiene disposables joins Zahra Breast Cancer Association to launch ‘Laki Ya Ghaliya’ breast cancer awareness campaign in Saudi Arabia throughout October 2012.

Jeddah, Saudi Arabia, October 05, 2012 --(PR.com)-- For the third consecutive year, Fam, a leading feminine hygiene disposables brand in the Middle East, joins Zahra Breast Cancer Association to launch ‘Laki Ya Ghaliya’ breast cancer awareness campaign in Saudi Arabia throughout October 2012. Fam brand is produced by Napco consumer disposables manufacturing plants.

Launched during breast cancer awareness month, the campaign aims at educating women throughout Saudi Arabia on the importance of early detection and activism in spreading awareness.

Fam Facebook Breast Cancer Awareness Campaign 2012

Fam and Zahra offer Facebook fans a chance to take an active role in the fight against breast cancer. Facebook users can join the ‘Laki Ya Ghaliya’ campaign by liking Fam’s Facebook Fan Page (facebook.com/Napco.Fam/) and sharing ‘Laki Ya Ghaliya’ weekly messages with family and friends to spread awareness. Fam Facebook fans can also share stories, pictures, and videos about experiences with breast cancer and the importance of early detection and awareness.

Fam will post up-to-date information about the breast cancer awareness campaign on Fam Facebook Fan Page throughout October 2012. Interested parties can access campaign details, keep track of dates and locations of booths, download Fam-Zahra Calendar, and access early detection tips on Fam Facebook Fan Page.

Fam & Zahra Breast Cancer Association Awareness Campaign 2012

Fam and Zahra will set up booths in malls across Saudi Arabia to meet, educate and empower women with information about the disease and early detection tips. Early detection is a key to survival, through learning about breast cancer symptoms and risks, as well as conducting self-test, mammography or 3D echography tests regularly.

As part of the ‘Laki Ya Ghaliya’ campaign, Fam and Zahra are targeting universities to inform young ladies about Breast Cancer, help them take necessary precautions, and encourage a healthy lifestyle. Zahra Pink House will also rotate between different malls and centers to spread breast cancer awareness.

Find Fam & Zahra Booths on Fam Facebook Fan Page, ‘Laki Ya Ghaliya’ Campaign Application.

About Napco

Napco is a leading Saudi Arabian group of manufacturing companies, with 11 plants producing consumer disposables, away-from-home products, paper and plastic flexible packaging, and corrugated packaging. The group employs over 3000 people.

Napco Consumer manufacturing plants, National Paper Company Ltd. (Jeddah), Napco Consumer Products Company (Dammam), and Napco Riyadh Paper Products Company Ltd. (Riyadh) in Saudi Arabia produce Fam sanitary napkins.
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INDEVCO Group
Gacia Apikian
+961-9-209 000
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