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BCKSTGR Announces Agreement with United’s MileagePlus as It Preps for Highly Anticipated Launch

Social Loyalty Startup Redefines Brand Building for Organizations, while Providing Once-in-a-Lifetime Experiences for Consumers.

Chicago, IL, October 04, 2012 --( BCKSTGR, a revolutionary social engagement platform, announced today an agreement with MileagePlus, United Airlines’ award-winning loyalty program, that enables MileagePlus members to use award miles for exclusive experiences, lifestyle and entertainment rewards, and earn new miles in an exciting and innovative way.

Through BCKSTGR and its world-class network of partners, MileagePlus members who register with BCKSTGR at can use award miles to bid on once-in-a-lifetime experiences and entertainment events such as private dinners with celebrity chefs, backstage passes to sold-out concerts, rounds of golf at prestigious clubs and many more. In addition, MileagePlus members can earn award miles by engaging participating brands and businesses via social-media platforms including Twitter, Facebook, Foursquare, Google and LinkedIn.

“Early on, the BCKSTGR team identified that frequent flier miles were the most widely used and sought after loyalty currency in the world, and United’s MileagePlus program is the industry leader,” explains Justin Jarvinen, BCKSTGR’s founder and CEO. “It made the most sense to partner with the premier loyalty program rather than managing the complexities inherent in bringing our own currency to market.”

MileagePlus members registered with BCKSTGR also will enjoy several new opportunities to earn award miles – for example, by liking a partner product on Facebook, tweeting about it or checking in on Foursquare at a partner location. Members then can redeem their award miles at or through other MileagePlus redemption options.

“With continued innovation and by introducing new, industry-leading reward choices, we are shaping MileagePlus into the world’s best loyalty program,” said David Oppenheim, managing director of Loyalty Business Strategy with United. “BCKSTGR offers MileagePlus members innovative ways to earn miles and redeem rewards that money can’t buy. We look forward to bringing these new options to our members.”

BCKSTGR Blends Social Media and Brand Loyalty to Create a New Way of Building Businesses

BCKSTGR enables businesses to quickly and easily create campaigns designed to meet specific business objectives. Once a campaign is published to the platform, BCKSTGR’s proprietary technology automatically rewards a member at the exact moment of engagement.

BCKSTGR’s E2 engagement engine scans all specified instances of engagement across a growing list of triggers such as tweeting, liking, following, writing specific phrases on a number of social networks, watching videos and filling out surveys, among others. And because BCKSTGR is a purely performance-based platform, marketers can easily manage just about any budget.

Perhaps most exciting about the platform are the BCKSTGR rewards.

“Experiential rewards will fundamentally change the loyalty industry as we know it,” explains Jarvinen. “By offering award miles, and the ability to redeem them for experiential rewards, brands will be making dreams come true.”

Members who engage and earn can now use their award miles to bid on or purchase once-in-a-lifetime experiences and other high-value entertainment such as Broadway, concert and sporting event tickets, exclusive travel packages, movie premiers and much more.

“I can’t wait to get out and cook for my fans, in their own kitchens,” says world-renowned chef and restaurateur David Burke (Fromagerie, David Burke Townhouse, David Burke Kitchen, David Burke at Bloomingdale’s, David Burke Prime, Fishtail, Primehouse by David Burke, Burke in a Box). Chef Burke is one of several chefs offering exclusive experiences to BCKSTGR members.

The social media landscape is vast and difficult to manage for many brands and businesses. BCKSTGR provides them with a single destination to create and manage a variety of campaigns and grow their businesses.

MileagePlus members interested in learning more or registering with BCKSTGR can visit

Marketers interested in learning more about BCKSTGR can reach out to Christopher Monteleone at to arrange a demonstration.

Press inquiries:
Paul Gustafson

Hayes Minor
Contact Information
Dan Sulaski
773 447 1128

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