The Handa Group to Present at the 2012 Wisconsin Sign Association Fall Conference

Conference attendees will get an inside look at the world of dynamic digital signage on October 5th, 2012, when industry expert, Linda Hofflander, presents on "The Business Side of Digital Signage."

Minneapolis, MN, October 05, 2012 --( The Handa Group, an integrated strategy and marketing technologies consultancy, has been invited to speak at the 2012 Wisconsin Sign Association Fall Conference being held on October 4th and 5th at the Tundra Lodge Resort & Waterpark in Green Bay, Wisconsin.

Linda Hofflander, The Handa Group’s chief strategy officer, will speak on “The Business Side of Dynamic Digital Signage.” Hofflander, an industry insider who specializes in emerging technologies within the consumer environment will be sharing her experiences on finding digital signage success. With over a decade of experience working within the world of digital signage and numerous published works under her belt, Hofflander will supply a nuanced look inside digital media options to conference attendees. The presentation not only will discuss the theories behind a digital signage expansion for traditional signage companies, but also will clarify the specifics of the costs, evaluation tools, and total returns necessary for an investment in this developing technology.

Hofflander will be speaking on Day 2 of the event, October 5th, from 11:00 AM -12:00 AM CDT.

In addition to speaking engagements from experts at the top of their fields the conference will also feature vendor exhibits, and an award ceremony for 2011’s best signage design.

For additional information on the Wisconsin Signage Association Fall Conference, contact the WSA at (414) 271-9277.

About The Wisconsin Sign Association
Wisconsin Sign Association, Inc. was organized as the Wisconsin Advertising Association in 1970 to enhance and promote the professionalism, knowledge and image of its members and the on-premise sign industry. Through its programs it seeks to elevate the standards of manufacturing, installation, service, and efficiency in the sign industry. The association also serves to establish within member firms a high regard for technical competence and fair dealing to promote a good public image for the sign industry. The association name was changed in 1993 to better reflect the industry it represents.

About The Handa Group
Started in 2010, The Handa Group is the strategic consulting and marketing technologies arm of Hofflander and Associates, a marketing communications group started in Minneapolis, Minnesota in 1988. Its chief strategy officer, Linda Hofflander, is known as a dynamic digital industry expert, and strives to integrate technologies for client growth. The company’s mission is to drive growth for clients through the integration and leveraging of relevant technologies. For more information about The Handa Group, visit its website at

Linda Hofflander
Chief Strategy Officer
The Handa Group
The Handa Group
Linda Hofflander