Fifth Annual Customer Effective CRM Conference Highlights Include Customer Achievement Awards, Presentations and Discussion Panel

Client successes celebrated and shared with over 250 attendees

Greenville, SC, October 09, 2012 --( Customer Effective Inc., a 2012 Microsoft Inner Circle member and the 2012 East Region Dynamics Partner of the Year winner focused on Microsoft Dynamics CRM, just concluded its fifth annual Microsoft CRM Customer Conference held at the Hyatt Regency in Greenville, South Carolina. This year’s event hosted over 250 professionals representing more than 100 companies from industries including financial services, manufacturing, professional services, transportation, technology and others who participated in the CRM conference.

Industry Roundtables for Insurance, Capital Markets & Banking, and Enterprise CRM kicked off the first day of the conference with the next day featuring a Keynote Presentation from William Band of Forrester Research. A presentation from Dennis Weishan of RW Baird was then given followed by the Customer Achievement Awards ceremony, and an afternoon full of twelve breakout sessions on both business and technical topics. The final day of the conference featured a presentation from Craig Borens of Grange Insurance, and a Customer Discussion Panel led by Customer Effective COO, Michael Elliott.

Customer Effective recognized a number of customers with Customer Achievement Awards this year, with the following award winners:

• CRM Advocates of the Year – Mike Harris and David Gwin, BlueCross BlueShield of South Carolina
• Sales Automation Project of the Year – Dallas Airmotive
• Customer Service Project of the Year – Grange Insurance
• Mobility Project of the Year – Nucor Corporation
• xRM Project of the Year – Hydro Resources
• Portal Project of the Year – Sabert
• Insurance Project of the Year – Selective Insurance
• Banking Project of the Year – Ameris Bancorp.
• Capital Markets Project of the Year – Berkshire Partners, LLC.

“As a first-time attendee to your Customer Conference, I was totally impressed with the quality and scope of the event,” said Weishan, Senior Vice President, PWM Best Practices, Robert W. Baird & Co. “The networking opportunities were incredibly valuable, as were the breakout sessions and meeting with and talking to your team of professionals. Coming from the IT side of the business I always enjoy being able to geek-it-up with experts like yours. I was also grateful for the opportunity to share our CRM story with the group. I spoke to many other firms afterwards, sharing success stories and picking up some valuable tips for our CRM strategy along the way. The entire Customer Effective team was a gracious host.”

Scott Millwood, CEO of Customer Effective, says that this year’s event highlighted the commitment that their customers have to achieving success with CRM and how proud they are to share the story of their CRM journey. “We look forward to this event every year because we get to share great success stories with one another, celebrate our client’s success and get really energized to keep leading the CRM charge alongside them.”

About Customer Effective

Customer Effective is a leading innovator in relationship management and process automation solutions based on the Microsoft Dynamics CRM platform. The company is a Gold Certified National System Integrator having completed hundreds of Microsoft Dynamics CRM implementations and development projects. Recent CRM and Microsoft awards include recognition as Microsoft’s 2012, 2011 and 2010 East Region CRM Partner of the Year, a 2012 Worldwide Microsoft Financial Services Partner of the Year Finalist, the 2010 Worldwide CRM Partner of the Year Finalist, the 2009 Worldwide Microsoft Financial Services Partner of the Year Award Winner, being named to the Microsoft Dynamics President’s Club from 2006 through 2010 and in 2012, recipient of the Microsoft Dynamics Inner Circle distinction in 2008 through 2010 and in 2012, as well as being a member of the 2008, 2010, 2011, and 2012 Inc. 500|5000 list. For more information, visit

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Customer Effective Inc.
William Russell