Brooklyn, NY, October 10, 2012 --(PR.com
)-- A new coffee-flavored bar has entered the ranks of artisan dark chocolate products. Rescue Chocolate recently launched its Forever Mocha bar, featuring organic and fair-trade chocolate, coffee, and hazelnut praline.
The bar gets its name from the dog whose photo is featured on the label. Mocha (the dog) is a pit bull who was scooped up by the New York City Animal Care and Control Department. Most likely an escapee from illegal dog-fighters, she was emaciated and days away from execution. But her mug shot was posted online by a foster parent, and an adoptive home was found in the nick of time.
That was almost three years ago. According to Mocha’s owner, Sarah Gross, her pet was the inspiration for the chocolate company, which she founded in January 2010.
“I was out walking Mocha in the park one day, having just finished a chocolate snack,” Gross said. “I decided to combine my two passions: rescuing animals and eating dark chocolate. Rescue Chocolate was off the ground within a couple of weeks. All of the chocolate products we sell are for human consumption, but we donate the net profits to various animal rescue organizations.”
Recent beneficiaries of the company’s largess include Danbury Animal Welfare Society, Austin Pets Alive, and NYC Rescue Kitties.
Forever Mocha is the seventh flavor to appear under the Rescue Chocolate brand, joining other bars such as Peanut Butter Pit Bull, Foster-iffic Peppermint, and Mission Feral Fig. The company also offers truffle gift collections called Bow Wow Bon Bons and Wild At Heart.
“The titles of our products call attention to important issues within the realm of animal rescue,” Gross explained. “For example, we have a spicy bar called Pick Me! Pepper, which urges people to pick their companion animals from animal shelters instead of breeders.”
The idea behind Forever Mocha, she said, is that dogs and cats depend upon their human caregivers for loving homes that will last a lifetime. “Animals are not disposable like a day-old newspaper. Too many people forget that, and so there is an epidemic of homeless pets in this country,” Gross said.
Rescue Chocolate is sold in select health food outlets, pet shops, natural food markets, veterinary offices, and vegan stores as well as online. Its products are all handcrafted in Brooklyn, New York. In addition to being fair-trade and organic, the bars are vegan, kosher, and packaged in eco-friendly materials.
For further information, visit www.RescueChocolate.com.