Phone Case of the Month Launches Gift Subscriptions

Company leverages new trends: "of the month" subscription services and phone cases as a fashion statement. Phone Case of the Month, a subscription based service for fashionable iPhone cases, has launched Gift Subscriptions. The new service allows others to gift the Phone Case of the Month service to friends and family at a discounted rate.

Las Vegas, NV, October 17, 2012 --( "Shortly after delivering our initial shipment to subscribers we received requests for gift subscriptions," said Russell Smith, co-founder of Phone Case of the Month. Mr. Smith continued, "We also sweetened the pot by offering gift subscriptions at a discounted rate." Available for periods of three, six and twelve months, priced at $24, $54, and $96 respectively. The company promises to deliver fun and excitement to subscribers each month.

"I change my shoes, handbag, and other accessories based on occasion, now I can change my phone case, too," said Nicole Antoniette, a Phone Case of the Month subscriber. The company is banking on a new trend in accessories — phone cases as fashion statements. According to ABI Research, 75% of iPhone users also own a case. "We see phone cases as the next frontier in swappable accessories. We want to deliver more than just cool phone cases, so we also put a lot of thought into our packaging to make it more engaging," said Andria Smith, co-founder of Phone Case of the Month.

Each phone case design is limited edition and created by founders Russell Smith and Andria Smith (no relation). Subscribers are asked for gender, but do not know which phone case design will appear in their mailbox until the package is opened. Mr. Smith said, "I love the idea of giving others a special surprise each month. The feedback for our first set of designs has been fantastic."
Phone Case of the Month
Russell Smith