Launches a Shopping Site - The Ultimate Jeans Experience

Finally, an internet destination dedicated to that ubiquitous piece of cloth that everyone owns and loves.

Santa Monica, CA, July 13, 2007 --( Finally, an internet destination dedicated to that ubiquitous piece of cloth that everyone owns and loves. was designed for jean enthusiasts, by jeans enthusiasts, with the guidance of industry specialists and the help of enthusiastic fashionistas the world over.

Their headquarters in Santa Monica, California sees fashion designers from California, France, Japan and Italy; fashion editors from France, Italy, New York, Los Angeles, San Francisco, Spain, Brazil and London; denim fabric makers from the USA, Japan, Mexico, Turkey, and Morocco; design school students from Sweden, Los Angeles, New York, San Francisco; bloggers and jeans lovers from all over the world. This amazing mix makes this site fresh and exciting and molds the world of denim into ever exciting shapes and designs.

From the rich and famous to the working class, everybody has a pair of jeans and an experience that goes along with them. is where they will share those experiences. With ongoing new tech tools and applications, brings the intrinsic emotional connections we all have with jeans to life. From old school vintage to the newest talent, will showcase the best and brightest as well as the washes and the washed out. is the indispensable resource for industry news, tools to help find your ideal jeans, consumer reviews, opinion pieces, polls and various interactive tools. In addition to jeans-centric content, the online retail component of will carry the leading premium denim brands. The e-shop is backed up by a comprehensive selection of the latest denim products on the market and our 250,000 square foot state-of-the-art warehouse is constantly kept up to date with a live inventory feed on their website store. Featured brands include Joe's Jeans, Goldsign, Citizens of Humanity, 7 For All Mankind, Stitch's, People's Liberation, William Rast, Marlow, Iron Army, WeSC, Rock Revival, and Vintage Rebel. hopes that your experience is second to none and that you will make the site your private closet for all things jeans.

Sara Curry