Atlanta Plastic Surgeon Comments on the 286% Increase in Botox Cosmetic by Men

Atlanta plastic surgeon, Dr. Dean Fardo, comments on the 286% increase in Botox Cosmetic treatment by men when comparing 2011 to 2000. So called "Brotox" has seen a huge increase in popularity among male patients with growing acceptance since 2000.

Atlanta, GA, November 01, 2012 --(PR.com)-- Atlanta plastic surgeon, Dr. Dean Fardo, has seen comparative trends in surgery and minimally invasive procedures to the national average. When looking at the statistics published by the American Society of Plastic Surgeons earlier this year at plasticsurgery.org, more and more men are considering facial injectables, which Dr. Fardo comments is similarly trending at Swan Center for Plastic Surgery.

Plastic surgery for men in Atlanta has reflected the national trends over the past ten years. According to ASPS, the demand for facelifts has increased, becoming one of the top five cosmetic surgery procedures for men in 2011. The published statistics are available at plasticsurgery.org. However, the most surprising figures in these statistics is that all facial surgeries is down, across the board, and minimally invasive procedures have dramatically increased. Over the past ten years, procedures are down 48%. Injectables and skin rejuvenation is up 56%.

“While the numbers are dramatic, a lot has changed in the past ten years, both culturally and scientifically,” says Dr. Dean Fardo, plastic surgeon in Atlanta. “Not only has cultural acceptance of plastic surgery increased but more people are taking proactive approaches to anti-aging. Injectables are a less invasive option for treatment as a person ages rather than before a person ages dramatically and require facial surgery.”

According to the ASPS 2011 Plastic Surgery Procedural Statistics, over the past ten years, Botox Cosmetic has become the most popular injectable, with over 5 million treatments administered last year. While only 6% of those procedures were for men, it has increased by 286% in the past ten years. This increase has created and popularized the term “Brotox.”

“Our culture has been increasingly more accepting of male cosmetic surgery. While some pressure has come from increased competition for jobs, in general, I’ve spoken to more male patients who feel comfortable reviewing their cosmetic options,” continues Dr.Fardo. “My colleagues and I have developed our own unique approaches to male cosmetic improvement and enhancement to help them discuss their personal goals and to educate them on their options.”

To learn more about Botox, Atlanta men can explore different procedures or request a free consultation online at http://www.swancenteratlanta.com/.

About The Swan Center: 
The Swan Center for Plastic Surgery is a leader in the aesthetic industry specializing in surgery of the breast, body and face.

Swan Center for Plastic Surgery’s on site operating facility, Alpharetta Aesthetic Center is accredited by the Joint Commission on Accreditation of Healthcare Organizations (JCAHO). The Joint Commission is an independent, not-for-profit organization; and is the nation's oldest and largest standards-setting and accrediting body in health care, focusing on patient safety and quality of care. The Atlanta plastic surgeons at Swan Center are board-certified by the American Board of Plastic Surgery, among a multitude of further professional accomplishments.

Swan Center for Plastic Surgery 

4165 Old Milton Parkway, Suite 200 East 

Alpharetta, GA 30005 

(770) 667-0904
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Swan Center for Plastic Surgery
Terri Buckner
(770) 667-0904
www.swancenteratlanta.com/
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