London, United Kingdom, October 30, 2012 --(PR.com
)-- Symantec Limited, developer, producer and supplier of network security, storage and computing solutions will be bringing an interactive, immersive experience to their EMEA conference Vision 2012.
This year’s conference will feature the Cyber Readiness Challenge, an immersive system penetration game that will take place inside the conference centre. Conference delegates will get the chance to take part in the challenge and race their way to glory, competing with other players to find certain pieces of data.
The event will be supplemented by a range of tactics which will be used to generate the signups for the game, increase awareness at the Vision event and drive fans online. In-character brand ambassadors and actors will use immersive theatre to achieve these aims, supported by clean stencils, bespoke branded newspapers and an integrated digital aspect using social media and Pic2Go technology.
Blazinstar Experiential will be working closely with immersive theatre company Reuben Feels to bring this creative strategy to life for Symantec.