Leavitt’s 13 Forces: When Porter’s is Not Enough – SCIP Iowa Chapter November 1

Building on Porter’s Five Forces analysis, Judy Leavitt of Rockwell Collins demonstrates her holistic approach to competitive intelligence analysis that incorporates multiple analysis, strategy, and risk management tools to build strategic insights and recommendations.

Cedar Rapids, IA, October 25, 2012 --(PR.com)-- Competitive intelligence is knowledge and foreknowledge of an organization’s entire competitive environment that leads to management action. Traditionally, this starts with applying Michael Porter’s Five Forces analysis. But what options are available when analyzing the entire competitive environment requires more? To gain comprehensive insights, Judy Leavitt, Strategic Intelligence Manager at Rockwell Collins has developed a “Thirteen Forces” approach to competitive analysis that includes Porter’s Five Forces analysis, STEEP analysis from the strategic foresight domain, and enterprise risk management analysis.

In this one-hour workshop, attendees will be divided into two teams, each challenged to use Leavitt’s 13 Forces to capture insights into assigned markets and competitors. At the conclusion of the workshop, each team will share three strategic insights and recommended actions based on those insights. Key take-aways include:

· A guide and instruction into applying multiple strategic analysis tools to gain additional insights from a holistic perspective.
· Shared learning and practical exercise on using Leavitt’s 13 Forces to capture insights into assigned markets and competitors.
· Application into how competitive intelligence professionals can take a leadership role in applying insights from the analysis into recommendations and actions.

Join members of the SCIP Eastern Iowa Chapter for an extraordinary networking and learning opportunity. The meeting will take place in Coralville Iowa from 4:00 pm to 6:30 pm on Thursday, November 1. Registration is $30 for SCIP and SLA members, students and teachers, and $40 for non-members. This fee includes the interactive workshop, drinks and light appetizers. For further information please see the scip.org web site or contact Robyn Reals at 703-739-0696 x107.

Judy Leavitt is the Strategic Intelligence Manager in Corporate Development at Rockwell Collins and her responsibilities include strategic research and analysis for growth opportunities in new markets. She chairs the company’s Competitive Intelligence Council and serves on the company’s Enterprise Risk Management Advisory Council. A SCIP member since 1995, Judy served on the SCIP Board of Directors and was co-coordinator of the SCIP Iowa Chapter. She received the SCIP Catalyst award in 2006 and SCIP’s prestigious Fellows Award in 2008. With Jan Herring, Judy co-developed the World-Class CI Program Roadmap, which won the SCIP 2009 Best Conference Presentation award and was highlighted in a January-March 2011 CI Magazine article. She is the author of three books on women in management.

About Strategic and Competitive Intelligence Professionals (SCIP)

With members in over 70 countries, SCIP is a global non-profit membership organization for everyone involved in creating and managing strategic and competitive intelligence. Education and training have been a critical component of SCIP’s member services since the group’s founding in 1986, and SCIP provides its global membership access to the world’s most admired certification program. SCIP provides networking opportunities at its annual conferences in the US, Europe, Brazil and Singapore, and through chapter meetings and webinars. The Society supports everyone involved in creating and managing strategic and competitive intelligence.
Strategic and Competitive Intelligence Professionals
Bonnie Hohhof