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"How to Gain Competitive Edge with Social Adoption" Published by Constellation Research

New research report identifies social communications as key driver of business agility and product improvement.

San Francisco, CA, October 27, 2012 --( Constellation Research, Inc., the research and advisory firm focused on disruptive technologies announced the publication of "How to Gain Competitive Edge with Social Adoption." This latest report authored by Vice President and Principal Analyst, Elizabeth Herrell, identifies why companies need to invest in social communications to drive business agility and productivity.

This report reveals:
- How social business redefines business processes
- Key benefits for social communications
- Steps to create a social communications strategy
- Vendor selection for social communications

Social communications transform the work environment by promoting collaboration with colleagues, resulting in fresh insight, continuous innovation and product improvement. However, many companies currently support only a few social communications capabilities, which are not integrated into core business processes and limiting its full potential. One obstacle to full adoption is lack of understanding the business relevance for social communications in supporting business operations. This report offers insight into the key benefits of an integrated social platform and offers suggestions for moving forward to create a social business. Constellation Research’s new report also provides insight into vendors offering an integrated platform to support social communications and best practices for implementing social communications.

“Many companies implement social communications as point solutions but fail to adequately understand the many benefits a means to get work done more effectively and quickly. Integrated social applications promote business agility when tied to existing business processes and result in significant savings related to reduced time to market and removing communication bottlenecks," said Herrell about social technology's role in driving business agility.

This latest report fits into Constellation’s business-focused research theme, Future of Work.

The Report
More information about "How to Gain Competitive Edge with Social Adoption" can be found here:

About Elizabeth Herrell
Elizabeth Herrell is Vice President and Principal Analyst covering Unified Communications, Social Business, and Contact Centers. Elizabeth’s current research is directed on the convergence of UC, collaboration and social business delivered as premise and cloud based solutions and in next generation customer experience.

Twitter: @eherrell
Geo: Flagstaff, Arizona

Future of Work
Collaborative, social, mobile and other disruptive technologies are introducing new models of work that diverge from or run contrary to legacy paradigms. The Future of Work analyzes the technological, demographical and cultural forces challenging the traditional paradigm of work. Constellation has identified a confluence of trends across people, processes and technology that are influencing today's working environment. In fact, where we work, when we work, how we work, what we work on, and why we work have dramatically shifted.

The Future of Work not only analyzes those trends and their effects, but arms clients with the knowledge to utilize those trends to create an engaged, empowered and efficient workforce.

Lead analysts: Yvette Cameron and Alan Lepofsky

About Constellation Research
Constellation Research is a research and advisory firm focused on disruptive and emerging technologies. This renowned group of experienced analysts, led by R "Ray" Wang, focuses on business-themed research including the Future of Work; Next Generation Customer Experience; From Data to Decisions; Matrix Commerce; Technology Optimization and Innovation; and Consumerization of IT and the New C-Suite.

Constellation's collection of prestigious analysts bring real world experience, independence, and objectivity to client solutions that span cross-role, cross-functional, and cross-industry points of view. Clients join Constellation Research for a fresh and business focused perspective.

Unlike the legacy analyst firms, Constellation Research is disrupting how research is accessed, what topics are covered, and how clients can partner with a research firm to achieve success. Over 100 clients have joined from an ecosystem of buyers, partners, solution providers, c-suite, board of directors and vendor clients.

For more information about Constellation Research, visit

Constellation Research, Constellation SuperNova Awards and the Constellation Research logo are trademarks of Constellation Research, Org. All other products and services listed herein are trademarks of their respective companies.

Press Contacts:
Contact the Media and Influencers relations team at for interviews with analysts.
Sales Contacts:
Contact our sales team at sales[at]ConstellationRG[dot]com.
Contact Information
Constellation Research
Courtney Sato

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