Cincinnati, OH, July 15, 2007 --(PR.com
)-- Cincinnati based online radio show That Marketing Show will feature special guest Tony Mikes of Second Wind Network as they discuss best practices in running a successful advertising and marketing agency -- from employees to billings, learning new strategies and the future of the agency business. Whether on the agency or the client side, listeners will learn how to be more successful in aligning their organization with sales and marketing strategies that spur growth and help to capitalize when "the next big thing" comes along.
The show airs initially on Friday, July 13, and will run for one week and is available for podcast or download.
Anthony P. Mikes is an advertising executive who spent over twenty-five years managing and owning advertising agencies and graphic design studios. Recognizing the value of shared information as it relates to successfully managing an advertising agency, Mikes founded Second Wind, a network of over 800 agencies and design firms located in North America and a variety of other countries. Members share critically needed business information and systems on a daily basis. Second Wind just turned 19, and is going strong.
In addition to managing Second Wind, Mikes conducts agency management workshops throughout the United States and Canada, serves as a management consultant to individual agencies, and has appeared as a speaker before many advertising associations and trade organizations. Mikes is also editor-in-chief of The Second Wind Newsletter, a monthly overview of the advertising and design industry. His newest book is The Account Service Bible.
That Marketing Show is produced weekly and airs online at www.thatmarketingshow.com. It is designed to kick start creativity, push profitability ceilings, and share tips and best practices in marketing an organization, its products and its services. The show is hosted by award winning broadcast and print journalist, accredited public relations professional, advertising and marketing guru, all around good guy and wannabe rock star – Rodger Roeser. Roeser’s blog can be accessed at http://thecorporaterockstar.blogspot.com/. Roeser is also the president and owner of Cleveland and Cincinnati based public relations firm Eisen Management Group.