Shift4 Corporation to Sponsor Retail Realm’s 2013 Microsoft Dynamics Retail Technology Conference

Leading developer of enterprise payment solutions will sponsor the ‘AX for Retail’ presentation track at Retail Realm’s 3rd annual global conference in Las Vegas.

Sonoma, CA, November 03, 2012 --( Retail Realm ( announces that Shift4 Corporation ( will showcase their enterprise payment gateway solution as well as be a major sponsor at the 3rd annual Microsoft Dynamics Retail Technology conference at Caesars Palace in Las Vegas on January 25 - 27, 2013. Shift4 will directly sponsor the event’s ‘AX for Retail’ presentation track, a two-day series of sessions that will inform, educate and show all important facets of the Microsoft Dynamics ‘AX for Retail’ solution.

The ‘AX for Retail’ track is one of four primary informational and educational session tracks at Retail Realm’s global retail technology conference—an event that is open to the public and caters to all Microsoft Dynamics solution providers, developers, ISVs, resellers, and retailers worldwide. The ‘AX for Retail’ track will include sessions focused on the solution, such as optimal uses in specific industries (e.g., fashion), important inventory and finance considerations, the latest add-on modules, required configuration guidelines, e-commerce and mobility, and integrations around SharePoint and Windows 8.

With current and planned payment integrations to Microsoft Dynamics AX, Shift4 will sponsor the entire track, enabling attendees to see and understand the AX solution from technical, support, sales, and marketing angles.

“We’re headquartered in Las Vegas, so it’s great that Retail Realm is gathering such an influential group of AX and RMS dealers right here in our own backyard,” said Shift4’s Vice President of Business Development, Bob Lowe. “And the fact that they think our message is important enough to have us share it with both their RMS and AX tracks is a great compliment.”

Rachel Smith, Retail Realm’s Director of Sales, agrees that Shift4’s message will benefit conference attendees.

“We are thrilled to introduce the ‘AX for Retail’ track at this year’s conference and to encourage networking within our partner and distribution channel,” Smith said. “Not only will we present about Microsoft Dynamics RMS and AX, but we will also introduce our AX Alliance and talk about its benefits to our partners. We have planned some very exciting news and demonstrations, which includes Shift4’s integration to AX. So, stay tuned!”

About Shift4: Founded in Las Vegas in 1994, Shift4 Corporation is the world’s largest independent card-present gateway, serving more than 20,000 clients in several industries, including Hospitality, Retail, Food & Beverage, Mail/Telephone Order, and e-Commerce. Boasting more than 350 POS/PMS integrations and maintaining absolute bank- and processor-neutrality, Shift4 is proudly merchant-centric, helping clients secure the best discount rates while providing industry-leading security, speed, and reliability. Recognized as a pioneer of Tokenization, Shift4 has processed more than three billion tokenized transactions since it coined the term in 2005. Shift4’s DOLLARS ON THE NET® solution provides unparalleled pre- and post-settlement auditing capabilities, fraud protection, and drastically simplified PCI-compliance. For more information, visit or e-mail

About Retail Realm: Retail Realm is a multinational company specializing in creating and managing a portfolio of vertical business software solutions that are marketed worldwide through a community of resellers. For details, visit or contact
Retail Realm Distribution
Cori Linder