Limousine Service in Minneapolis Reaches Out to Area Residents with Help from SEO Marketing Firm

Minneapolis, MN, November 03, 2012 --(PR.com)-- Minneapolis-area residents who need limousine service for a special occasion or car service to the airport will soon have an easier time finding the right company for the job. Local business A&J Transportation Services Inc., which also offers party bus rental, chauffeur service, and standard car service, is working with local online marketing firm Prospect Genius in an effort to make its Web site more visible and accessible. The goal is for people seeking transportation services to find the company online with ease when using online search engines.

Approximately 47% of American adult Internet users rely primarily on the Web for information about local businesses, according to a December 2011 survey conducted by the Pew Internet & American Life Project. That means that without a Web site that’s active, informative, and, above all, easy to locate, a small business like A&J Transportation Services might miss out on almost half of area residents searching for the car and limo services it offers. By taking steps to improve its Web presence, A&J Transportation Services should be able to better meet its community’s travel needs.

Prospect Genius’s main marketing tactic is a process known as search engine optimization, or SEO. SEO boosts Web sites’ search engine rankings, helping them to appear higher on search engine results pages for relevant queries. In A&J Transportation Services’ case, when Minneapolis-area residents search Google, Yahoo!, or Bing using keywords like “local limo services” and “car service to airport,” the goal is for the company to appear near the top of the results listing. The closer a site is to the top of the results page, the more likely the searcher is to click the link.

“By making it easier and faster for area residents to locate A&J Transportation Services Inc. on the Web, we hope to broaden the business’s customer base,” states Matt Gallo, an SEO expert for Prospect Genius. “Once we get people to visit the business’s Web site, they’ll have the opportunity to see firsthand what A&J Transportation Services offers that its competitors do not.”

Since 1991, A&J Transportation Services has been Minneapolis’s answer for quality limousine and car service. The company strives to always provide professional service at reasonable rates.