Samsonite Black Label Mega-Boutique Opens in Hamra Luxury Center

Safat, Kuwait, November 04, 2012 --( New boutique is the largest in Middle East and Asia and enforces Samsonite’s aggressive expansion plans. Luxury bag maker focuses on Kuwait expansion with exclusive Black Label collection.

Samsonite, the trusted world-leader in travel solutions, enhanced its presence in Kuwait by making a grand entry into the prestigious Al Hamra Luxury Center with its exclusive Black Label brand. One of the flagship collections of Samsonite, the Black Label brand is a high end luggage line renowned internationally for its exclusive and creative designs.

The mega-boutique, an impressive 188 square meter space, now holds the title of being the largest Samsonite Black Label boutique in all of Middle East and Asia. Present at the grand opening ceremony at the Al Hamra Luxury Center were Mr. Ali Behehani, President of the Behbehani Group and Dr. Ramesh Tinwala, President for Samsonite Middle East and Asia.

Behbehani Group (MYB) - Kuwait’s leading and most reputed retailer - has been the proud agent for Samsonite in Kuwait for over 60 years. The launch of the boutique represents the aggressive and ambitious expansion plans that the company has for the brand in Kuwait.

Speaking on the occasion of the new opening, Shahzad Gidwani, General Manager of the Behbehani Group (Trading Division) said, “Samsonite has earned the trust of people worldwide over the years, and we are proud to be associated with such a luxury brand. We are delighted to open this Black Label mega-boutique at one of Kuwait’s most famous and enviable locations at the landmark Al Hamra, and we are confident that this exciting product line will exceed our customer’s expectations and desires.”

Discerning patrons will be able to choose from a wide range of classy travel bags, modern accessories and futuristic travel solutions in an elegant, luxurious environment - while being attended to by experienced, trained staff providing the utmost level of customer service that Samsonite is known for. Posh interiors coupled with a welcoming ambience promises to make shopping at the store a unique experience.

The famous Al Hamra Luxury Center is home to the tallest skyscraper in the country and is a proud landmark of Kuwait. Providing an extravagant and elegant shopping atmosphere in a prime downtown location, it is an ideal choice for Samsonite to reflect and compliment the high-end class and elegant designs of its exclusive Black Label collection of travel products. With the opening of the new Al Hamra mega-boutique, Samsonite is now present in 4 strategic locations in Kuwait that include the Avenues, 360 Mall and Marina Mall.
Behbehani United General Trading Co.
Morad Behbehani
+965 1820140