Marketing Expert Dr. R. Kay Green Releases Marketing Rule Book for Women in Business and Entrepreneurship
I’ve Been Called the B*Word… Now What Do I Do? 13 Rules for the “New-Age” Professional Woman provides an in-depth look at the modern entrepreneurial landscape. Also known as the B*Word Rule Book, this book suggests the emergence of an exciting new trend: more than ever before, female entrepreneurs are achieving tremendous business success.
Dr. R. Kay Green, a PhD marketing pro who is CEO/president of her own thriving firm as well as a professor of marketing, has tapped into their combined strengths to offer exceptional insight into:
· Finding your niche
· Establishing your brand
· Revitalizing your strategies
· Building the right network
· Rendering the competition irrelevant
Concrete, time-proven advice makes I’ve Been Called the B* Word… a must-read for any woman striving to achieve business success. Rather than simply cheering women on, the book provides detailed "how-to" steps, while tips from the pros offer a discerning process for living and working at your best, suggesting how to: create the proper mindset; dress for the part; reinvent yourself; be relentless without being overbearing; and inspire others while on the road toward fulfilling your dreams.
“I’ve Been Called the B* Word… is not about being a bitch,” says Dr. Green. “It’s the exact opposite – it is about the diversity, leadership and empowerment of women today. We include many other b* words in the book, but they are words that describe positive attributes.
“If you are a woman with a career, you will find invaluable wisdom in this book. If you are a woman entrepreneur, you will find a veritable roadmap to small business success. And if you’ve ever been called the B-word, this book will change your life.”
Dr. R Kay Green