Bulldog Mobile Billboards Helps Mercy For Animals Org Denounce Wal-Mart Pig Policy

Bulldog Mobile Billboards president Rod Collins was asked to help promote the campaign against WalMart's cruelty to animals. Mercy For Animals hired Bulldog Mobile Billboards to advertise against the practice of raising pigs in restricted crates.

Dallas, TX, November 06, 2012 --(PR.com)-- Bulldog Mobile Billboards was asked to help the Mercy For Animals organization protest Wal-Mart’s support of Gestation Crate use in the raising of hogs. Two 10’ x 20’ billboards toured the home town of Wal-Mart’s headquarters this week to raise awareness of the campaign. The Bulldog Mobile Billboards driver was greeted with mostly positive feedback throughout her travels this week and posed the truck for local news teams while in town. The vehicle is visiting Bentonville this week before returning to Dallas, Texas.

The campaign featured vinyl billboards with graphics of caged sows and the tag lines: “Stop Torturing Pigs” and “Stop Supporting Animal Abuse.”

The vehicle and a glass walled concept truck are based in Dallas, Texas. Another glass walled truck plus the Advertising Display Cube are maintained just outside of New York City according to Rod Collins, President and owner of Bulldog Mobile Billboards. Bulldog Mobile Billboards offices are maintained in Manhattan and in Dallas, Texas.

Mobile billboard confronts Wal-Mart execs as part of celebrity-backed national campaign to end company's abuse of pigs.

The national animal protection organization Mercy For Animals is ratcheting up its campaign against the world's largest retailer this week, as the group unveils a feast for Wal-Mart President and CEO Mike Duke's eyes: a controversial mobile billboard outside Wal-Mart’s headquarters in Bentonville, Ark. The billboard, which stems from a shocking Mercy For Animals investigation into a Wal-Mart pork supplier, declares, "Wal-Mart: Stop Torturing Pigs" and features the image of a sow locked inside a narrow gestation crate.

Mercy For Animals is urging grocery giant Wal-Mart to adopt a new animal welfare policy prohibiting its pork suppliers from confining pigs in gestation crates so small they cannot even turn around, walk, or lie down comfortably - something numerous other major food retailers have already committed to doing.

From coast to coast, in more than 70 cities, consumers have protested outside Wal-Mart stores demanding the company eliminate cruel crates from its supply chain. Over 75,000 people have signed a petition, and an A-List Celebrity letter states: "As the largest retailer in the world, Wal-Mart has the power - and the ethical responsibility - to ensure that the pork sold in its stores is not the product of egregious animal abuse."

Shocking hidden-camera video of animal abuse recently recorded at Christensen Farms, a Hanska, Minnesota-based Wal-Mart pork supplier, revealed pregnant pigs confined for nearly their entire lives in crates barely larger than their own bodies, pigs suffering from bloody open wounds and infections, and conscious piglets being slammed headfirst into the ground and having their testicles ripped out and tails cut off without painkillers. Last year, an undercover investigation at an Iowa Select Farms facility in Kamrar, Iowa, which also supplies pork to Wal-Mart, revealed similar abuse and neglect.

Banned in nine U.S. states and the entire European Union, gestation crates have been widely condemned by animal welfare experts as one of the cruelest factory farming practices in the world. Major food providers, including McDonald's, Burger King, Wendy's, and Chipotle, and grocery chains, such as Safeway, Kroger, Target, and Whole Foods, have all started eliminating crates from their supply chains.

To illustrate the inherent cruelty of Wal-Mart pork suppliers, MFA has developed a virtual gestation crate, a web-based interactive "game" that provides a glimpse into the dark and deprived world of a pig raised for Wal-Mart’s pork. The virtual gestation crate is available at mercyforanimals.org/pigcrate.

"Wal-Mart continues to support blatant animal abuse by buying pork from suppliers that cruelly condemn intelligent and social animals to a lifetime of misery and deprivation in crates where they can't even turn around, walk, lie down comfortably, or engage in other natural behaviors," said MFA's executive director Nathan Runkle. "It's high time that Wal-Mart follow the lead of all their major competitors and make the humane and socially responsible choice to phase out inherently cruel gestation crates.”

For more information or to view the undercover video, visit WalmartCruelty.com

About Bulldog Mobile Billboards:
Bulldog Mobile Billboards offers a unique alternative to traditional radio, television and outdoor advertising. With a mission to provide businesses with creative solutions to help break through today’s media clutter, Bulldog Mobile Billboards uses targeted messages that generate results. Bulldog Mobile Billboards uses its unique truck-mounted and vinyl wrapped glass boxes. In addition, Bulldog Mobile Billboards operates over sized static billboard trucks, bicycle street teams, and unveiled the first ever Advertising Display Cube in 2011. The AdverDisplayCube is a mobile, transparent showcase with 360 degrees of glass walls for transparency and hundreds of square feet of exterior real estate for brand messaging. This mobile advertising display trailer features power on board for lighting and climate control. This advertising trailer is perfect as a pop up store, showcase, trade show booth, and for tailgating. The entire fleet is available nationwide and in Canada. Hop on board with Bulldog Mobile Billboards and drive forward into the mobile advertising world. For a sales kit or more information about advertising, please contact Rod Collins at the New York office (212) 726.2355 or Dallas office (214)724-2729.
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Bulldog Mobile Billboards
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Rod@AdverDisplayCube.com
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