Equipment Rental Company in Peabody, MA, Hires SEO Firm to Improve Its Web Presence

Reading, MA, November 14, 2012 --(PR.com)-- Peabody-area contractors and homeowners will soon have an easier time gaining access to the equipment rentals they need to conduct construction projects. Locally owned company Ciano Discount Rentals, a division of Ciano Development LLC, has partnered with the online marketing firm Prospect Genius to boost its Web visibility and accessibility. Ciano Discount Rentals hopes the move will enable it to more effectively market its dumpster rental, forklift rental, Bobcat rental, and other services to the area residents who most need this type of assistance.

A March 2012 survey posted by the Pew Internet & American Life Project found that on any given day, up to 59% of Internet users visit a search engine. Those search engine queries include people looking for equipment rentals in their local area, which is why it’s vital for a company like Ciano Discount Rentals to take advantage of the Web in general, and search engines in particular. With Prospect Genius’s help, Ciano Discount Rentals will make itself easier to locate on the Internet, which, in turn, can broaden the company’s customer base and help it better serve its community.

Using a process known as search engine optimization, Prospect Genius will improve Ciano Discount Rentals’ search engine ranking, helping the company’s Web site to display more prominently on search engine results pages. Going forward, when Peabody residents and contractors query a major search engine like Google, Bing, or Yahoo! using keywords like “dumpster rental,” “snow removal,” and “construction equipment rental,” they should be presented with Ciano Discount Rentals among the top search engine results.

“Studies have shown that sites in the top two or three search engine results get the most clicks following the search,” explains Matt Gallo, a senior Internet marketing strategist for Prospect Genius. “Our goal is to push Ciano Discount Rentals and all of our clients toward those coveted top slots for relevant queries in their industry. The first step in a solid Web marketing campaign is to ensure that the people who need a business’s services can quickly and easily find it online.”

As a division of Ciano Development LLC, Ciano Discount Rentals’ professional team has more than 40 years of experience in the construction equipment rental industry. The company specializes in Bobcat rental, forklift rental, and other rental services in and around Peabody.