Asbestos and Mold Testing Service in Monroe, NY, Teams Up with SEO Marketers to Raise Awareness

Monroe, NY, November 14, 2012 --(PR.com)-- Homeowners and property managers wanting to have their premises checked for asbestos or mold contamination will soon find it easier to secure testing and inspection services in the Monroe area. As the result of an online marketing campaign launched by SEO leader Prospect Genius, Hudson Valley Environmental, a local mold inspection and asbestos testing service, will be gaining more visibility on the Internet. This air quality testing company is aiming to provide the public with quicker and easier access to its Web site. The target audience of this search engine optimization (SEO) campaign is Monroe-area residents who are interested in asbestos air testing and testing for mold. Both substances have been proven to pose a potential health threat to occupants of residential and commercial buildings, so assessing their presence in a premises can be an important safety step.

From a small business marketing standpoint, the importance of achieving visibility on the Internet was driven home in a report issued by the Pew Research Center. According to survey results, nearly 60% of Americans have researched a product or service online that they were considering buying. The public's tendency to use search engines as a tool in making buying decisions was what prompted Hudson Valley Environmental to sign up for Prospect Genius's SEO program. By taking steps to maximize its exposure on the Internet, the asbestos and mold testing company can ensure that Monroe-area residents turning to the Internet for mold inspection services or asbestos testing will be more likely to encounter its Web site.

As Matt Gallo, a spokesman for Prospect Genius, explains, "A properly executed SEO campaign can make the difference between high visibility or total obscurity for a business on the Internet. By helping Hudson Valley Environmental rank higher on search engine results pages, we're enabling them to reach more potential customers concerned about the need for mold detection and asbestos testing. This is helpful to both our client and locals searching for qualified asbestos companies or a mold specialist."

Hudson Valley Environmental is an asbestos testing and mold inspection service in Monroe, NY. Established in 2002 to provide mold inspections and EPA-certified asbestos testing, Hudson Valley Environmental also provides OSHA training and consulting.