Riverchase Dermatology & Cosmetic Surgery Calls for Entries to “Rock Your Hottest Body”

Contest Winner will receive a procedure to freeze and eliminate stubborn fat and a cool makeover and shopping spree at Saks.

Fort Myers, FL, November 15, 2012 --(PR.com)-- A lucky contestant can win CoolSculpting® and a style makeover and shopping spree at Saks Fifth Avenue by entering a “Rock Your Hottest Body” drawing online at www.Riverchase-FatFreeze.com by December 31. Riverchase Dermatology & Cosmetic Surgery is offering the chance to win a free CoolSculpting® procedure to safely and quickly eliminate stubborn fat, and a style makeover with $1,000 shopping spree at Saks Fifth Avenue to really help rock that body.

Just in time for gala season and the new year, men and women dealing with some of the most exercise and diet-resistant problem areas – “belly fat” and “love handles” – now have a viable nonsurgical option to reduce the fat with CoolSculpting®. Cleared by the U.S. Food and Drug Administration (FDA), CoolSculpting® is a non-surgical alternative that uses a freezing technique for the reduction of fat in the abdomen and flank areas.

“Though many of our patients are people who lead healthy lifestyles, we have to remember that there are other factors that contribute to our appearance such as age, gender, body shape, hormones, and genetics. Having a little extra help is a great boost when diet and exercise just won’t work against stubborn fat in adnominal areas,” said Riverchase Dermatology & Cosmetic Surgery’s Daniel Wasserman, MD, FAAD, a board certified and fellowship-trained cosmetic and dermatologic surgeon.

Each CoolSculpting treatment typically results in an undeniable reduction of fat in the treated areas, according to Dr. Wasserman. CoolSculpting uses technology developed by ZELTIQ® Aesthetics, a medical technology company. CoolSculpting has been clinically shown to reduce fat in the treated area without surgery or downtime.

A problem area for men and women alike, the midsection of the body is the most common area people want to change about themselves. According to a body image study in Fitness Magazine, 48 percent of men and 36 percent of women chose “abs” as being the body part they are most unhappy with – almost three times more than any other trouble zone. While men are more likely to gain weight around the waistline, many women have to contend with accumulated belly fat, known as a “post pregnancy pooch,” after having babies. In both scenarios, exercise alone is often not sufficient to get the desired results.

“Through this contest, we can get the attention of those who are candidates of CoolSculpting, and illustrate the benefits of this effective, non-surgical method of fat reduction,” said Dr. Wasserman.

About CoolSculpting
Patients typically start to see results as soon as three weeks following treatment, with the most dramatic results occurring over a period of two to four months. As part of the clinical study submitted to the FDA, four out of five doctors correctly identified before and after photos in an independent, blinded photo evaluation.

Unlike most other methods of fat reduction that use heat, CoolSculpting cools fat cells to temperatures that trigger their natural death, shrinking the cells that are then eliminated naturally by the body over the following weeks and months.

During the procedure, a non-surgical applicator delivers precisely controlled cooling to the treatment area to specifically target underlying fat, without damaging the skin. CoolSculpting does not involve needles, surgery, pain medication or downtime. Patients typically return to normal activities immediately following treatment, which lasts one to two hours. Developed at the Wellman Center for Photomedicine at Massachusetts General Hospital in Boston, a teaching affiliate of Harvard Medical School, the CoolSculpting breakthrough is based on extensive scientific research that demonstrates that fat cells are particularly susceptible to cold and are selectively and permanently destroyed. This process is known as Cryolipolysis (cold lipolysis). Starting several weeks after the procedure, cooled fat cells begin a process called apoptosis (natural cell death) and begin to shrink and disappear. Comprehensive multi-center clinical studies submitted to the FDA validated that CoolSculpting kills fat cells in the area treated based on independent blind photo reviews and ultrasound assessments.

CoolSculpting consultations are being scheduled at the Riverchase Dermatology & Cosmetic Surgery offices in Naples, Cape Coral and Fort Myers, with procedures being performed at the Naples and Fort Myers offices. Dr. Wasserman performs CoolSculpting in the Naples office, and Drs. Andrew Jaffe and W.G. Eshbaugh perform CoolSculpting® procedures in Lee County in the Fort Myers office.

For more information, call 1-800-591-DERM (3376), or visit our web site at: www.riverchasedermatology.com.
Riverchase Dermatology
Carolyn Rogers