Donna Marie Thompson, PhD CEO of Goals in Action, LLC Talked Performance Management and Productivity on Small Business Radio with Tony Wilkins

According to Donna Marie Thompson, PhD featured on Small Business Radio with Tony Wilkins, the keys to small business profitability are: targeted business strategy, superior performance management, and effective goal setting.

Washington, DC, November 27, 2012 --( On Small Business Talk Radio with Tony Wilkins, Dr. Thompson reported that: "Many small businesses are having a tough time increasing sales and increasing profits. While it's almost a universal goal to increase sales, there are also hidden profit opportunities right there in your business just waiting to be discovered. Think about what just a 10% profitability boost could do for you!"

"When meeting profit goals makes all the difference, small business owners and entrepreneurs benefit by carefully analyzing and prioritizing activities keeping their unique value proposition in mind. As old business management methods become less effective, small business owners need more powerful, up-to-date tools for performance management, productivity enhancement, and goal setting," continued Dr. Thompson.

Setting goals is just the beginning. Dr. Thompson shared new insights into goal vetting: how to screen out unimportant goals. "You can meet every goal every time. Yes, it is possible with thorough planning, rigorous goal setting, and strategic goal vetting. Most small business owners and entrepreneurs run into trouble because they have far too many goals that have degenerated into long, trivial to-do lists. These are not true business goals that will drive your business forward. These goals do not increase productivity or increase profitability," explained Dr. Thompson.

Dr. Thompson referred to Brian Tracy and his landmark book, Eat That Frog, in which business owners are directed to complete the tough, important task first thing in the morning and never look back.

Dr. Thompson continued: "As a successful business owner, you know that there are a lot of moving parts, some seen, yet many more unseen. How are you doing in each of these critical areas right now? Rest assured that there are powerful tools you can apply right now to analyze cash requirements, fixed and variable cost position, customer profitability, product profitability, and overall performance management. This type of detailed analysis provides a clear view, a transparent lens through which you will never look at your business in the same way again."

"Today, more than ever, successful businesses need to meet just a few strategic goals and focus unwaveringly on productivity and profitability. Successful small business owners are clearing away goal clutter in order to focus, focus, focus. There are proven and practical analyses and templates to get business owners back in control of their time and their tasks," remarked Dr. Thompson.

Dr. Thompson shared a quote from John Foster Dulles: "The measure of success is not whether you have a tough problem to solve, but whether it is the same problem you had last year.

Check out the show at:

Visit Donna Marie's website for a free e-book entitled: "3 Profit Pitfalls & How to Avoid Them."

Donna Marie Thompson is a two-time best-selling author, a popular platform and cruise ship speaker, and an effective seminar leader who inspires action. She has earned an MBA, CPA, and a PhD in International Business. Dr. Thompson was a Director of PricewaterhouseCoopers Consulting before forming Goals in Action. LLC.

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