dmg world media Engage Elemental for Ad:Tech London Event Public Relations

International exhibition and publishing company dmg world media appoints media consultancy Elemental for ad:tech London PR services

London, United Kingdom, July 21, 2007 --( International exhibition and publishing company dmg world media ( has appointed media consultancy Elemental Communications ( to manage the PR for ad:tech London 2007 ( .

Elemental will be managing the public relations for the established UK digital marketing conference and exhibition to be held at Olympia, London 26th and 27th September 2007. In its third year, ad:tech London focuses on bringing together the world’s brightest agencies and brands that are shaping the way marketers communicate with their audience.

Elemental’s remit will also include assisting dmg world media shape the Digital Marketing Manifesto at ad:tech London 2007, which was handed over from the ad:tech Hamburg event earlier this year.

The media consultancy will be managing the press centre at ad:tech exhibition, the first port of call for freelance journalists, reporters and other media professionals attending the event, ensuring that they have the most up-to-date information possible.

“We have elected to work with Elemental until after the event because of the understanding the consultancy has of our exhibitors, the high profile guest speakers lined up and the visitors that will attend the exhibition and seminars across both of the days at the online marketing show.

Elemental also understand the digital marketing space from an agency perspective having run a number of high profile digital marketing and social media campaigns, so are able to recommend individuals and organisations that are progressive in the arena,” explains Christophe Asselin, European marketing manager at dmg world media.

“It’s a digital marketing event, so Elemental will demonstrating more interactive and accessible ways for the media and attendees to learn more about what is transpiring at ad:tech London, something that is to be done well at events such as these.”


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This press release is available in PDF, plain text and Word formats. Photographs are available of the ad:tech team.

The media spokesperson for ad:tech is Christophe Asselin, European marketing manager. The media spokesperson for Elemental Communications is Tim Gibbon, founder and director.

ad:tech London 2007 is to be held at Olympia, London 26th and 27th September 2007.

About ad:tech London

Dedicated exclusively to Interactive Advertising and Marketing Technologies such as Internet Marketing, Search Engine Marketing, Email Marketing, Mobile Marketing and E-Commerce, ad:tech London is the only event in the UK that gives its visitors from blue-chip companies and SMEs the opportunity to investigate a complete range of end-to-end interactive advertising and marketing solutions. ad:tech London is a unique opportunity for CEO, brand/product managers, marketing directors, media planners/buyers, creative directors, campaign managers, advertisers, agency executives, sellers, and suppliers to understand what interactive technologies can do as part of the promotional mix and how to generate results that translate directly into increased performance and ROI.

About dmg World Media

An international exhibition and publishing company, dmg world media produces over 300 market-leading trade exhibitions, consumer shows and fairs each year and publishes 45 related magazines, newspapers, directories and market reports. dmg world media employs more than 700 people and maintains a worldwide presence through more than 30 offices in the United States, Canada, the United Kingdom, France, the United Arab Emirates, China, Australia and New Zealand. dmg World Media is a wholly-owned subsidiary of the Daily Mail and General Trust plc (DMGT), one of the largest and most successful media companies in the UK. For more information on dmg World Media visit

About Elemental Communications

Elemental Communications launched in November 2005. The consultancy is the product of Elemental PR an integrated PR consultancy, which was founded by Tim Gibbon in April 2001.

Elemental Communications is a media consultancy that caters for traditional and digital media, and as such, integrates all communications; embracing traditional roots whilst moving forward with technology.

Integrating communications is pivotal to the way Elemental Communications conducts itself, and is what sets it apart from other agencies and consultancies. As specialists in communications, public relations, advertising and marketing - agencies often consult Elemental Communications for its expertise and knowledge.

Elemental Communications work with a range of clients, which operate within a variety of industries and sectors. Whether it is computing, design and development, digital and traditional marketing, internet, IT, law, mobile, telecoms and technology it all comes back to communication - and that is what Elemental Communications excels at.


Elemental Communications

Tim Gibbon, Director
Mobile: +44 (0) 7930 375 663


Telephone: +44 (0) 870 745 9292
Fax: +44 (0) 870 745 9293


Address: Second Floor, 145 -157 St John Street, London, EC1V 4PY, England, UK

dmg world media
Irene Jarvis
+44 20 7420 6600