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G. Lufft Mess- und Regeltechnik GmbH

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Lufft Named "Brand of the Century"

Lufft honored with the German Standards Brand Prize and an entry in the lexicon "German Standards - Brands of the Century."

Fellbach, Germany, December 05, 2012 --( Measurement and control technology maker Lufft ( was one of the companies representing the pinnacle of German industrial brands celebrated with word and image at the tenth "Brands of the Century" ceremony held 22 November 2012 at Berlin's Hotel Adlon Kempinski. Book publisher Dr. Florian Langenscheidt was on hand to give Lufft CEO Klaus Hirzel the German Standards Brand Prize.

The standard reference work "German Standards - Brands of the Century" provides information on companies that help form the backbone of the "Made in Germany" brand. G. Lufft GmbH was named a "Brand of the Century" as part of the 10th anniversary edition of the brand lexicon. The book's publisher and its editor Dr. Florian Langenscheidt call upon renowned experts from industry, media and marketing to select the brands to be included in the volume. The "Brands of the Century" are decided by a star-studded advisory board, members of which include Christoph Berdi, Manfred Schuller, Florian Haller and Antonella Mei-Pochtler.

"We are very pleased to receive this award and especially the recognition of the quality and innovation that has marked our business for more than 130 years," says Klaus Hirzel, CEO of G. Lufft GmbH. The company was one of the founders of the measurement and control technology industry ( and remains a global market leader in its segment.

The history of Lufft began in 1881 as master optician Gotthilf Lufft founded a machine shop to build barometers according to a simple, but ingenious principle: measure barometric pressure with a metal membrane box that would expand and contract as the ambient pressure changed. Lufft's barometers filled an existing gap in the market and by the turn of the century he had become the market leader in Germany. Over time, Lufft barometers became successful on an international level as well. Besides its climate measurement instruments for domestic use, Lufft was able to build its reputation for its service to industry, the craft trades and research. Lufft instruments were used on adventurous expeditions to Nanga Parbat in the Himalayas or in Greenland, for example.

Throughout its history, the family business had to face a variety of challenges, both to the business and in the production of new measuring devices. Today the Lufft brand stands for industrial climate measurement and professional environmental monitoring technology. Lufft now offers a broad and unique range of devices, data collectors and sensors for measuring physical variables.
The Swabian company has sales around the world and subsidiaries in the U.S. and China. Currently a total of 80 employees work in development, production, sales and marketing departments at Lufft and embody the company's principle of "Tradition and Innovation," as they constantly seek to hone the precision of Lufft instruments.

Production will start shortly of a new hand-held device, called the "world's most accurate hand-held instrument for temperature measurement," with an accuracy of +/- 0.00 "x". The new series of hand-held devices will be on the market in 2013.

About G. Lufft Mess- und Regeltechnik GmbH:

Since it's founding by Gotthilf Lufft in 1881, G. Lufft Mess- und Regeltechnik GmbH has been the leader in the production of climatological measuring equipment. Lufft's capacity for innovation and precision has helped its products establish the solid reputation they enjoy around the world. The company's products can be found in use wherever variables such as air pressure, temperature, relative humidity and other environmental factors need to be measured. In line with its commitment to the company motto of "Tradition and Innovation," electronic products have now joined their mechanical ancestors and show the same Lufft quality in a digital age. Together with its subsidiaries in the U.S. and in China, the company has 80 employees. In November 2012, G. Lufft GmbH was awarded the German Standards Brand Prize and was named a "Brand of the Century."

Company contact:

Contact person: Tobias Weil
G. Lufft Mess- und Regeltechnik GmbH
Gutenbergstr. 20
70736 Fellbach
Tel: 0049 711 51822 0
Fax: 0049 711 51822 41

Media contact :

Contact person: Mareen Wordoff
MACHEETE | Büro für Kommunikation & Dialog
Paulstraße 34
10557 Berlin
Tel: 0049 30 488 187 25
Contact Information
Tobias Weil
Gutenbergstr. 20

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