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Angry Moms: Holiday Shopping, Major Retailers Set Bad Example

Suburban Moms Say Web Site Advertising is Focusing Their Attention Away from Their Shopping Goals; Technology Enthusiasts Prefer to Shop Online Avoiding Huge Crowded Lines

Redmond, WA, December 05, 2012 --( America’s saving moms are angry at today’s major retailer chains polluting web sites with too many ads, and many consumers say this Holiday Season they lose too much time navigating advertising instead of focusing on achieving their shopping goals. Huge crowded lines, teens getting hurt, people waiting in line for hours and hours, discouraged many prospective customers, and according to Vice President Simona Vasilescu, frustration and resentment towards a shopping experience filled with excessive web advertising runs particularly deep within busy single moms and males 35 and under technology enthusiasts.

“I was surprised to see the level of anger expressed by consumers through social media channels in response to Black Friday intensive advertising campaigns,” Mrs. Vasilescu said. “Our studies and researches point out that applications running on the new released Microsoft Windows 8 systems, such as #myshopper, using content first approach save consumers 20% time or more.” is a new startup, founded in 2011 aiming to provide a simpler consumer electronics shopping experience offering a wide range of product selection through a platform focused on content first, search and social media integration. The company's newly released Windows 8 application, #myshopper, downloadable from Windows App Store takes consumers on an immersive experience providing access to daily deals, featured offers and bundles through a simple navigation model focused on shopping insight, comprehensive reviews and features description.

Tomorrow’s online shopping landscape will gravitate towards mobile. Apps running on mobile devices powered by cloud services leveraging NFC technologies, adaptive real time analytics, social media integration, location aware services, will be common tools for the "know it all, have it all consumer."

According to Mrs. Vasilescu, strategy is to deliver on each of these dimensions and establish itself as a major player in the mobile shopping arena, actively partnering with retailer networks and developing relationships within investing community to aggressively expand its technology portfolio.

For further information about and #myshopper, please contact us at
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Claudia Turneanu

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