Sunnyvale, CA, December 06, 2012 --(PR.com
)-- Online Holiday Shopping is steaming up quickly and various surveys have concluded that mobile devices are playing a vital role in shopping decisions this season. Top retailers, who earlier had shifted their focus from brick-and-mortar shopping to online portals, are now looking forward to encash mobile arenas. The latest data collected by Prosper Mobile Insights reveals that 55.3% of smartphone and iPad owners will make use of their device for shopping during holidays, with more than 3 in 5 of those likely to use their equipment as a mobile mall.
As per other research by Google and Ipsos, 4 in 5 mobile device owners will be using smartphones or tablets for assistance in holiday shopping. Among those who are taking advantage of a smartphone regularly - 45% will be comparing prices, 44% will be finding a nearby store, 39% will be looking for coupons, and 34% will use for reading reviews. While in case of tablets – 56% will be comparing prices, 48% will be reading reviews, 46% will read product info and 45% will purchase an item. These stats clearly depict the rave of mobile shopping among consumers.
According to Accenture’s Annual Consumer Holiday Shopping Study, use of tablet computers and smartphones to make holiday purchases is on the rise. In fact, 25% of consumers intend to use these devices to buy holiday gifts, compared to 17% in 2011. The top reason cited for using a tablet computer or smartphone for holiday shopping is to compare prices while in a store. Around 54% of shoppers say they would choose to shop online if a retailer offered the same product both online and in a physical store. The desire to avoid crowds is the driver behind this preference for 30% of respondents.
CouponAlbum.com, among top online consumer savings destination for free online coupons, promo codes, discount deals and printable coupons is making holiday shopping more convenient with its updated mobile site (http://couponalbum.mobi/). The mobile version of CouponAlbum.com will provide users with hottest holiday coupons and deals from their favorite brand names, both in-store and online.
From top clicked exclusive coupons and discounts to free shipping offers, hot deals, and special holiday savings, CouponAlbum's mobi site has got shoppers covered with the latest verified savings of the season. The mobi site also features powerful, easy-to-use search option, allowing users to access discounts by store name, product name, zip code, and more. CouponAlbum's mobile version will take complexity out of “on the go shopping” with special Christmas coupons right on their smartphones and iPads.
Consumers can simply display coupon on their smartphone to cashier to avail deep discounts that were earlier available online only. Hence, there are certainly no surprises that with rapid increase in user base for technologies like Android and iOS, bargain-hunters will be relying more on their mobile devices and tablets as best shopping companions for Holiday Shopping 2012.
CouponAlbum helps shoppers save money by providing the latest online and in-store coupons and deals through desktop and mobile devices.