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Exact Data ConsumerBase LLC

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New AdROI Calculator on ConsumerBase Website Predicts Campaign Success

Users enter costs, deployment numbers to calculate anticipated revenue and advertising return on investment.

Evanston, IL, December 06, 2012 --( ConsumerBase LLC, a multi-channel mailing list provider located in Evanston, IL, is announcing the addition of an Advertising Return-on-Investment (AdROI) Calculator to its continuously evolving website. The new AdROI calculator will provide website visitors and list buyers with a resource to check potential revenue and AdROI outcomes based on their purchase requirements and deployment plans.

The calculator offers the user to choose whether the sale is a one or two-step process. The user then must enter the cost of the product or service purchased, conversion rate to leads, and an average sales amount. Once these numbers are entered as well as any additional data that is requested based on previous selections, the user can then calculate revenue and AdROI.

“As part of ConsumerBase’s mission to be a community about data and promote feedback and interaction between our clients and specialists, we developed this calculator so buyers can see the potential impact of our data,” says Larry Organ, CEO of ConsumerBase.

ConsumerBase provides direct marketers with a simple mailing list search solution to find business-to-consumer and business-to-business mailing lists which include email, telephone and postal data. The extensive catalog of data compiled on ConsumerBase is updated and enhanced frequently to ensure accuracy and deliverability.

ConsumerBase provides multi-channel direct marketing services with a specialty in postal, email, and telephone solutions. Encompassing the entire lifecycle of customer information, ConsumerBase services focus on acquiring and retaining customers, validating, cleaning, and enhancing customer data, and improving the overall performance of marketing communications.

ConsumerBase is an Evanston-based multi-channel mailing list company. The company was founded in 2001 and is based in Evanston, Illinois. ConsumerBase operates as a subsidiary of Organ Worldwide LLC.

Kathryn Fallucco, Media Editor
ConsumerBase LLC
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ConsumerBase LLC
Kathryn Fallucco

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