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whichfranchise Introduces Video Advertising

Glasgow, United Kingdom, July 22, 2007 --( Named again in this year’s bfa/Natwest franchise survey as “a useful source of franchise information”, is looking to maintain this position by providing potential franchises with more detailed franchise information via the medium of video.

Franchisors on are now able to add video footage to relay to visitors the ins and outs of their franchise opportunity and what becoming a franchisee really involves.

Therefore, as well as visiting whichfranchise to read about franchises of interest, potential franchisees are now able to watch “real –life” franchisees in action.

To ensure the best possible service, whichfranchise has teamed up with Netro Media; specialists in Flash Media streaming. Flash has many benefits including:

• Built in - Streaming Flash video plays directly in the viewer's web browser without having to download or open other programmes such as Real Player or Windows Media Player
• Instant - the videos start immediately without the typical delay experienced using other players
• Rapid seek - Viewers can advance the video (or go backwards) without the typical lag time that they experience in other players

Using Flash Media Streaming will therefore allow whichfranchise to provide a more user-friendly experience for both advertisers and users.

“As the official online partner of the bfa, staying at the forefront of innovation is important for whichfranchise,” commented Suzanne Donald, Marketing Manager,

“As the UK’s number one website for franchise information and advice, we receive over 5000 visitors a day, all looking to find out more about franchising and to identify the ideal franchise for them. This makes the ideal platform for hosting video case studies.”

Contact Information
Suzanne Donald
0141 204 0050

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