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First Inter-Country Latin American Mobile Wallet for Consumer Engagement, Transactions, and Rewards

Gold Mobile has partnered with Wireless Idea to bring the first inter-country mobile wallet to Latin America.

Iselin, NJ, December 13, 2012 --( Mobile Payments Latin America Conference – Wireless Idea, the largest independent mobile entertainment and distribution network servicing Latin America, the Caribbean and US Hispanic, has entered into a strategic joint venture with Gold Mobile, a cloud software and technology provider of mobile commerce and loyalty marketing solutions, to launch throughout Latin America, a consumer Mobile Wallet for mobile purchases of both digital and hard goods, with rewards and a preference based CRM engine for personalized promotions, offers, and purchases that promotes customer loyalty and engagement.

For brands, product manufacturers, content companies and gaming companies who want to transact commerce throughout Latin America, the new Latin GoMo Loyalty Wallet leverages existing WIMAP (Wireless Idea access Platform). WI has 4 million plus current content subscribers with a reach of over 500 million mobile consumers through the Wireless Idea distribution network; Countries supported are Argentina, Brazil, Chile, Columbia, Ecuador, El Salvador, Guatemala, Mexico, Nicaragua, Panama, Peru, Puerto Rico, United States, Uruguay, and a few more on the way.

“We have served consumers in the mobile space for over 10 years across Latin America working closely with mobile operators in 18 different countries. Consumers are now ready for the next generation of mobile services. By leveraging the Gold Mobile products and technology and using our footprint in the region, we will deploy a wide range of mobile solutions that will empower consumers to pay for virtual or physical goods with their mobile phone, and at the same time receive mobile coupons,” says David Melchor, CEO of Wireless Ideas.

As part of the program, Latin American retailers, online game developers, merchants, hospitality companies, agencies, wireless carriers, and other enterprises can license and brand as their own the GoMo mobile engagement, transaction, and reward platform. This solution platform is available for licensing now, and includes three major products:

· GoMo Campaign – Campaign management System with segmented CRM database for personalized outbound messaging, couponing, sweepstakes, and customer service communications
· GoMo CMS – Content Management System to manage all mobile content with easy to use interface for rapid creation of personalized mobile web and tablet applications
· GoMo Wallet – A customizable merchant digital storefront for mobile and web ordering with rewards; supports prepaid and pay as you go commerce

“Latin American adoption of smart phones and tablets is rapidly expanding and now Wireless Idea is in a unique position to provide consumers as well as merchants with the ability directly engage, transact, and reward people via their mobile devices,” says Bob Gold, CEO of Gold Mobile.

About Wireless Ideas
Wireless Idea (WI) is the premier mobile marketing and distribution network across the Americas. Headquarters in San Juan, Puerto Rico, WI has operations in over 18 countries with offices in every major city and a reach of 500M mobile subscribers through their partnerships with over 50 mobile operators like Telefonica, ATT or Telecel. For more information visit:

About Gold Mobile
Gold Mobile is a leading digital commerce solutions provider with a high performance transaction and CRM system. Its flagship Software as a Service (Cloud) platform enables real-time two-way consumer engagement, commerce and loyalty rewards. For more information, visit:

Sara McGovern David Melchor
Director of Marketing CEO
Gold Mobile Wireless Idea
Phone: 732.632.8801 ext. 263 Phone: 787-427-7000
Email: Email:
Contact Information
Gold Mobile
Sara McGovern

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