Concrete Contractor in Raleigh, NC, Hires Web Marketing Firm in Move to Better Serve Local Residents

Zebulon, NC, December 13, 2012 --(PR.com)-- Lucas Blacktop, a paving and masonry contractor in Zebulon, North Carolina, and serving residents in Raleigh, Chapel Hill, and nearby communities, has chosen to hire Prospect Genius, an online marketing firm, in an effort to provide the best service possible to home- and business owners in the region. With the help of Prospect Genius's Search Engine Optimization (SEO) program, residents in the Raleigh area will be able to locate Lucas Blacktop's superior paving and concrete services online more quickly and easily than ever before.

SEO works by raising the profile of Lucas Blacktop on search engine results pages. This means that when Raleigh-area residents use an online search engine to look for local concrete companies or driveway paving assistance, they will find Lucas Blacktop closer to the top of the list. They won't have to sift through pages of search results that don't apply to them, and they won't have to hunt around for a paving contractor in their area.

In addition to providing a valuable service to residents in Raleigh, employing Prospect Genius for SEO is also an important business move for Lucas Blacktop. According to data collected by the Pew Internet & American Life Project in February 2012, 78% of adult Internet users in the United States use search engines to research goods and services they are considering buying before they make a purchase. With the help of SEO, Lucas Blacktop can make sure that they are in the running when residents in Raleigh look around online for local paving specialists.

Matt Gallo, a senior online marketing expert with Prospect Genius, says, "The amazing thing about SEO is that it helps everyone involved. It helps Lucas Blacktop reach as many people in Raleigh and the surrounding area as possible, and it helps local residents find the paving contractor services they need without excessive time or effort. SEO really is a win for everyone."

Lucas Blacktop offers asphalt paving, driveway repair, and stamped concrete services for home- and business owners. From driveway sealing to paving a parking lot, Lucas Blacktop provides comprehensive paving contractor services in Raleigh, NC, and throughout the surrounding region.