Integrity Ventures, Inc. Announces Corporate Name and Brand Identity Change to mVentix, Inc.
The corporate name and brand identity changes were made in alignment with the company’s new go-to-market strategy “One Name, One Brand, One Company.”
Santa Clarita, CA, July 23, 2007 --(PR.com)-- Integrity Ventures, Inc. dba Integrity Marketing dba Integrity Media dba Integrity Technologies, a privately held provider of innovative retail marketing, mobile marketing and interactive media solutions, announced today that it has formally changed its corporate name to mVentix, Inc. The corporate name and brand identity changes were made in alignment with the company’s new go-to-market strategy “One Name, One Brand, One Company”.
The company further announced that it will place all of its operating business units, Integrity Marketing, Integrity Media and Integrity Technologies, under the mVentix brand, effective immediately. This consolidation will allow mVentix, Inc. to differentiate its brand as a leading innovative marketing solutions provider in the US, and to leverage its established branding when exploring new markets internationally.
“We are very excited about the changes as they mark a new milestone in our evolution and growth as an organization,” said Kristian Fatzov, President and CEO of mVentix. “Attacking the market under one united brand combined with our broad portfolio of services will allow our sales and marketing efforts to become much more recognizable and effective. In addition, a unified company can operate more efficiently while simultaneously building better synergies between the different business units. This unified approach will also eliminate confusion amongst any of our clients utilizing multiple services,” Fatzov added.
mVentix, Inc. also stated that most of the major elements of the new brand have already been launched, including the new unified web portal www.mventix.com. Traffic from the former operating Internet sites www.integrivent.com, www.integrimktg.com and www.integrimedia.com will be routed to the new domain along with all company e-mail addresses, while maintaining current e-mail aliases. Excess inventory of previously branded marketing materials will be used whenever possible while the transition to new marketing materials takes place.
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The company further announced that it will place all of its operating business units, Integrity Marketing, Integrity Media and Integrity Technologies, under the mVentix brand, effective immediately. This consolidation will allow mVentix, Inc. to differentiate its brand as a leading innovative marketing solutions provider in the US, and to leverage its established branding when exploring new markets internationally.
“We are very excited about the changes as they mark a new milestone in our evolution and growth as an organization,” said Kristian Fatzov, President and CEO of mVentix. “Attacking the market under one united brand combined with our broad portfolio of services will allow our sales and marketing efforts to become much more recognizable and effective. In addition, a unified company can operate more efficiently while simultaneously building better synergies between the different business units. This unified approach will also eliminate confusion amongst any of our clients utilizing multiple services,” Fatzov added.
mVentix, Inc. also stated that most of the major elements of the new brand have already been launched, including the new unified web portal www.mventix.com. Traffic from the former operating Internet sites www.integrivent.com, www.integrimktg.com and www.integrimedia.com will be routed to the new domain along with all company e-mail addresses, while maintaining current e-mail aliases. Excess inventory of previously branded marketing materials will be used whenever possible while the transition to new marketing materials takes place.
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Integrity Media
Vesko Urukov
(661) 263-1768 x 109
www.integrimedia.com
Vesko Urukov
(661) 263-1768 x 109
www.integrimedia.com
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