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70 Fathoms’ Webinar on Agile Marketing Well Received

70 Fathoms has just run its webinar - ‘Injecting Agility into Marketing Planning: Making marketing more responsive to customer feedback’ - and feedback has been great.

London, United Kingdom, December 15, 2012 --( Make Marketing More Agile

The webinar focused on how Agile Project Management techniques might be applied to aspects of marketing planning, to enable a more customer-centric marketing approach.

Rachel Hazel (a Senior Marketing Communications professional and Agile Project Manager) presented ideas and food for thought on this topic, in particular, illustrating how you might get better results, increase employee engagement and increase customer satisfaction by taking a different approach to your marketing planning.

The interactive webinar is part of the 70 Fathoms membership programme; which gives you access to a range of support and help to suit your business' size and stage of development - all directed towards practical improvements that help your marketing operation perform better, faster and/or generate a higher ROI.


Membership includes Knowledge Bank access, member events (3 half day meetings per year) and webinars. Create connections with other people facing the same challenges; access 70 Fathoms advisers at the events for specific questions you may have; and use Knowledge Bank templates, research and white papers generated by 70 Fathoms and members to address your operational problems.

Optimisation Programme

Organisations are facing massive marketing operation challenges:
· The introduction of marketing automation systems changing the skills needed to run campaigns;
· Multi-channel marketing is creating masses of data and corresponding difficulties in managing data and analysing it;
· Reliable and insightful metrics are hard to find amongst a sea of information which lacks context;
· Challenges in lead scoring and joining sales and marketing teams together.

The marketing director of a modern marketing operation needs to know how other people are solving problems and get access to advice and knowhow. Otherwise they can’t be competitive in this complex multi-channel environment with new approaches to marketing automation.

The optimisation programme is a year-long programme available to members. It comprises a review of your operational environment and benchmarking it against our annual marketing operations survey. A plan is then created for you to follow which will improve your marketing operation. Throughout the year, 70 Fathoms provide input and advice via monthly calls and quarterly meetings with your lead consultant. They help you implement the plan and overcome any barriers to its achievement.

Modular Assistance

70 Fathoms provides further consulting services in a fixed price, modular form to address specific issues as they arise. Modules available include:
• Metrics review and improvement recommendations
• Team structure review and recommendations
• Technology review and recommendations
• Data management review and recommendations
• Marketing & sales lead process review and recommendations
• Bespoke modules depending on your requirements

Sarah Day, Marketing Manager of the Royal Society of Chemistry comments: “Membership meetings provide an unrivalled opportunity for quality networking and idea sharing with a small group of talented, like-minded marketing professionals. The focus is on real marketing challenges and pragmatic approaches rather than marketing theory or vendor 'sell'.”

Beatriz Montoya, Head of Subscriptions at IPC Media comments: “The members' day was a great opportunity to network and bounce ideas with people across a number of industries. A good use of my time!”

Robin Crumby, Executive Director of Melcrum comments: “Going to the members’ event enabled me to network and share ideas with others, and was time well spent.”

For further information about our webinars or membership please contact James Fraser on 0207 692 0642 or email

Press Contacts

Kate Mayfield
Tel: +44 (0) 20 7692 0642

About 70 Fathoms
70 Fathoms are a team of experienced analysts and consultants helping organisations optimise their marketing operations. We promote operational excellence through our membership service which provides extensive support to help businesses achieve their goals; including access to our advice, our knowledge base and high-end peer networking.

If you are considering investing in marketing software, such as marketing automation software, contact us for advice, or go to for more information about our services.
Contact Information
70 Fathoms
Kate Mayfield

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