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RITE and Retail Automation Merge to Deliver New Retail Technology and Expand Nationwide

Sartell, MN, December 17, 2012 --( The merger of Retail Information Technology Enterprises (RITE) and Retail Automation Systems (RAS) on January 2nd, 2013, unites two long-established and highly awarded Microsoft Dynamics Retail Partners to provide end-to-end retail software, hardware and IT services to every U.S. and international retail niche.

RITE and Retail Automation, both technical and innovative powerhouses, merge 90+ years expertise. Under RITE's logo, the new entity will serve all retail tiers and types including department stores, fashion, sporting goods and teams, electronics, toys, museums, pet stores, and wholesale & retail beer, wine and liquor (BWL.) A rare certification in Microsoft Dynamics AX for Retail is imminent. Retail Realm's AX Alliance extends these disciplines internationally.

The company will provide internationally-proven Microsoft Dynamics Retail Management System (RMS), RMS NextGen, and Retalon predictive analytics software to speed checkout lines, slash inventory and purchasing times, and streamline back-office tasks to greatly improve ROI. It will also provide Microsoft Dynamics AX for Retail.

RITE CEO Rick Feuling says, "I can't think of a retail niche where RITE or RAS hasn't earned excellent references and return customers. Together, we have customers in over 40 states and 13 foreign countries."

Brian Wannan brings expertise in Retalon's large-scale predictive analytics to boost profits by accurately predicting future inventory needs and optimizing chain-wide pricing.

Besides extensive store and chain knowledge and experience, both firms have developed enhancements to Microsoft Dynamics RMS. Retail Automation's Bluetooth notebook inventory app saves steps in any retailer, while other add-ons serve Texas spirits wholesalers and retailers. RITE's 30+ enhancements to Microsoft Dynamics retail software greatly enhance functionality and help retailers differentiate themselves from competitors.

All products and services will be sold directly to retailers, through the Microsoft Partner Channel, and internationally through Retail Realm's AX Alliance.

For more information on RITE products and services, visit or call 888.267. 7483. For press information or to schedule interviews with principals, contact Jon von Gunten at GlobeScope Communications Inc. at or 818.352.3500.
Contact Information
Rick Feuling
1001 2nd Street South, Suite 100
Sartell, MN 56377

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