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Receive press releases from By Email RSS Feeds: Hires Well-Known Director of Marketing to Meet the Growing Demands for Eco-Friendly Diamonds

With the new hire of Kyle Wade to fill the position of Director of Marketing, looks to make a big push in the diamond industry in order to keep up with constantly growing demands of conflict-free and eco-friendly diamonds.

Portland, OR, December 21, 2012 --( As more and more Americans get their holiday gift shopping out of the way launches a massive increase in online exposure of their eco-friendly diamonds known as “lab diamonds.” Citizens of the USA and the world have been hit hard by economic woes that do not appear to be going away. While engagements keep coming and while the gifts are still purchased, less and less money is available for diamonds. People are also becoming educated on the true origin of the majority of diamonds and finding ways to save money.

In an effort to curb the purchase of blood diamonds and help people meet their financial goals while still being able to have the gorgeous stones they want – has spread their reach out to a very large and diverse crowd this Christmas of 2012 by hiring Kyle Wade, the new Director of Marketing. Kyle was one of eight candidates for the job. The decision to hire Kyle to handle the massive increase in Christmas business was a direct result in his belief in the increasing demand in conflict-free diamonds. “Why would I want my wife to wear something that really does not come from an honest origin? Why wouldn’t I put most of this money towards a college fund? I was able to do this by proposing with a lab created diamond and not with a diamond taken from the mines of Africa. I was a customer before I was an employee to be honest,” said new Director of Marketing Kyle Wade. The approach that Kyle is taking to the online marketing world is based on the success of other large jewelry brands – always long term. has been online for 13 years with 3 years focusing on lab diamond engagement rings. takes pride in having the lowest return rate in the entire engagement ring industry online.
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