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Your Digital Marketing - "CIM Digital Marketing Essentials Coursework Goes Viral 'So You Have a Website!' What Next?" January 2013

Hove, United Kingdom, December 29, 2012 --( In November 2012, Annabelle Ross, a student of the Chartered Institute of Marketing (CIM) Diploma in Digital Marketing, through the Oxford College of Marketing, was tasked with a project as part of the requirement to complete the Digital Marketing Essentials module of the Diploma.

At this point, she developed a website -, having asked fellow students on the CIM course if they would be interested in offering their specialist Digital Marketing services on a freelance basis when work projects become available.

The aim of Your Digital Marketing is to offer businesses in the South East, who are struggling with success in their Digital Marketing Strategy, a full range of Digital Marketing Services from professional consultants, experienced Digital Marketers and fellow students of the CIM Diploma in Digital Marketing.

Your Digital Marketing provides three main Services:-

Website Services - Website Design & Development, Website links to Social Media tools & Blog, Email account set-up & QR Code Business Cards.

Digital Marketing Services - Digital Marketing Audit, Strategy, Planning & Execution, Affiliate Marketing, Social Media, Search Engine Optimisation (SEO), Pay-Per-Click (PPC), Landing Pages, Blogging, Analytics, Webinars, Online PR, Online Surveys.

B2B Lead Generation Services - Email & Website Campaigns, Telemarketing & Direct Marketing.

In addition, another requirement of the Digital Marketing Essentials coursework is to design and monitor a viral marketing campaign.

The viral campaign ‘So you have a website! What next?’ will consist of a combination of various Social Media campaigns (using Facebook, Twitter, Pinterest and LinkedIn), submission of this press-release and promotion through Your Digital Marketing blog, offering a one-page guide to begin a Digital Marketing Strategy. The ultimate aim is to help build the Your Digital Marketing brand, attract new customers, encourage repeat visits and convert website visits into sales and increase the lifecycle of customers. This one page guide will be free to download on completion of a quick questionnaire. The results of the completed questionnaires will provide market research information for Your Digital Marketing that can be analysed to see which businesses require help with their Digital Marketing Strategy and in which key areas. The results of the questionnaire will be published in the next press release and on the Your Digital Marketing social media channels and blog.

Your Digital Marketing are offering a free promotional link on the Your Digital Marketing Links page for anyone sharing the ‘So you have a website! What next?’ campaign by re-tweeting on Twitter, sharing on Facebook and LinkedIn, repining on Pinterest, blogging or promoting on PR sites.

For more information, please contact or find us at the ‘Your Digital Marketing’ Facebook page.
Contact Information
Your Digital Marketing
Annabelle Ross
07717 294801

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