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Sandy Zimmerman

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Sandy Zimmerman, Syndicated Columnist/Talk Show Host, Interviewed Paula Rivera, Hertz Manager of Public Affairs

Las Vegas, NV, January 03, 2013 --( The story began back in 1918 when 22 year old Walter L. Jacobs opened a car rental company with 12 Model T Fords in Chicago. He repaired and repainted the cars himself.

By 1922, Walter’s yearly revenue totaled $1,000,000 which was considered big money then, maybe not now. His car rental company was sold to John Hertz who was the president of Yellow Cab and Yellow Truck and Coach Manufacturing Company.

Paula Rivera, Hertz Manager of Public Affairs, reminisced, "At that time, owning a car wasn’t a main-stream American thing. If people wanted to get around besides using a bike, bus or train, the only other option was to rent a car. I believe he only charged .10 cents an hour.

"As the Hertz Car Rentals grew, they always thought about their customers. In 1985, Hertz designed the first computerized driving directions as a precursor to the GPS-system."

Paula discussed more of Hertz’s avant garde ideas. “In 1995, we were the first car rental company to offer 'Never Lost,' turn-by-turn, in-car GPS. In 1996, Hertz later expanded the fleet across the United States and now have 85,000 GPS units.

"Drivers can add the Satellite Radio. With 65 channels the public can listen to talk shows, music, the weather and always find something they like across the United States.

"It’s a very exciting time in car rentals, they are really tapping into a lot of technology making not only the car but the whole rental experience user-friendly.

"Hertz is expanding their products offering with Car-firmation, sending a text message or e-mail when the customer’s car is ready. Customers receive this message as the plane is taxing on the runway or even while waiting for their luggage."

The Hertz Collections include the Green Fuel Efficient Toyota Prius Hybrid and Electric Cars. The Hertz Fun Collection features convertibles, coupes/roadsters and SUV’s. Their Prestige Collection offers the Porsche Panamera, Jaguar and other luxury vehicles.

More: Sandy Zimmerman's full article is available at:

Sandy Zimmerman, (702)-731-6491,
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Sandy Zimmerman
Mike Kermani

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