Gaithersburg, MD, January 06, 2013 --(PR.com
)-- For Gaithersburg-area residents who need transportation to an appointment, special event, or the airport, it will soon be a lot easier to locate the right company for the job. Locally owned limo service First Choice Transportation LLC, which offers airport car service, shuttle bus service, executive car service, and an array of other transportation services, is partnering with local online marketing firm Prospect Genius to boost its Web presence. The goal is for local residents to quickly and easily find First Choice Transportation on the Web whenever they need a ride.
According to the Pew Internet & American Life Project, on any given day some 59% of adult Internet users visit a search engine. Those search queries include people looking for information on products and services they’re considering purchasing, including limo rental and airport car service. That’s why it’s so important for a small business like First Choice Transportation to have a Web site that displays prominently on relevant search engine results pages. Internet-savvy prospective clients might not learn about First Choice Transportation via any other medium.
Prospect Genius relies on a process known as search engine optimization, or SEO, to boost small businesses’ search engine rankings. In First Choice Transportation’s case, this means incorporating industry- and location-specific keywords and phrases into the business’s Web site copy, so search engines view the site as extremely relevant to queries using those terms. Going forward, Gaithersburg-area search queries using terms like “limo rental,” “shuttle bus service,” and “bus to airport” will be more likely to lead searchers to First Choice Transportation’s Web site.
“The closer a site is to the top of the results page, the more likely it is that the searcher will click on the link,” explains Matt Gallo, a senior Internet marketing strategist for Prospect Genius. “By pushing First Choice Transportation as close as possible to the top of the results listings for related searches, we’re making it more likely that people will visit the site to learn more about the business’s offerings. More Web site traffic can translate directly into an influx of new customers.”
First Choice Transportation LLC offers quality shuttle bus, van, and car services throughout the Gaithersburg area. The company strives to offer punctual and professional service at some of the lowest prices in town.