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90octane Hires Lisa Mallen, Cristelle Shugart, Rachael Roark and Michael Aus; Promotes Four

The conversion-driven marketing agency hires four to its account management team to execute search engine marketing (SEM) campaigns and promotes four.

Denver, CO, January 09, 2013 --( Conversion-driven marketing agency 90octane has hired four new account coordinators to its account management team, and has promoted four staff members.

Lisa Mallen was previously an assistant account executive at TBWA/The Integer Group, where she worked on the Polaris snowmobile and ATV division account. Prior to that, she was a marketing and social media contractor at Zephyr Adventures. Mallen earned her B.S. in Business Administration from the University of Colorado at Boulder with an emphasis in Marketing and a certificate in Entrepreneurial and Small Business Management.

Cristelle Shugart received her B.S. in Business Administration with an emphasis in Marketing from the University of Colorado at Boulder. Before joining 90octane she worked as an English teacher in Taiwan, a marketing and social media intern at Green Garage, the lead brand ambassador at Nuun & Company, a street team member at Kroenke Sports Enterprises and a community affairs and marketing intern at CBS4 in Denver.

Rachael Roark joins 90octane from Cactus Communications, where she served as a contract social media specialist. There, she created social content for clients such as Whole Foods, Westwood College and Albert Bartlett. She was also the design and marketing consultant at David & Lynn Photography. She has experience in search engine optimization (SEO) and art direction from her positions at The Integer Group and at Pango Marketing. Roark received her B.A. in Photography with a double minor in Business and Marketing from the University of Denver.

Michael Aus received his B.S. in Marketing from the University of Colorado at Boulder. Aus was previously a sales consultant at Rhinelander Auto Center in Rhinelander, WI, and was a marketing intern at the Durango Motor Company where he supported the preparation and launch of a strategic marketing campaign. Aus also served as community service chairman for the Kappa Sigma fraternity while in college. He has experience with Google Analytics, AdWords and SEO.

90octane has also promoted Meg Archer from account manager to search strategist, Lauren Calkins from storyteller to senior storyteller, Christie Bermel from accounting & HR assistant to accounting specialist and Lauren Plewacki from senior account coordinator to account manager.

About 90octane
90octane is a conversion-driven marketing agency. A pioneer in response-based interactive tactics such as search engine marketing, online advertising and microsite design, the firm integrates these with more traditional channels to deliver custom, optimized programs. 90octane helps business-to-business companies generate and nurture high-quality sales leads, international nonprofits attract new donors, and top consumer brands enter new markets and increase sales.
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Rosemary Dempsey

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