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Criterium Marketing and Partners Roll Out the 2013 Kiddo! Cycling Race Kit

Program provides Kiddo! new fundraising tool through custom branded cycling apparel.

Mill Valley, CA, January 10, 2013 --( Criterium Marketing, in conjunction with high-end cycling apparel maker Primal Wear and local retailer Tam Bikes, today announced the launch of a new custom branded cycling race kit for Kiddo!, the Mill Valley based organization whose mission is to support quality educational programs in the arts and other areas for each child in the Mill Valley School District.

The program was initiated by Criterium Marketing to help Kiddo! raise much needed funds through sales of Kiddo! branded cycling apparel. "15% of all sales of these limited edition cycling jerseys and shorts will go to Kiddo!," noted Mark Marinozzi, Principal at Criterium Marketing. "As a local resident and parent of children in the Mill Valley School District, I see every day the effects of Kiddo! in our schools. Our kids and community benefit greatly from the support of the arts, technology, classroom and library aides, P.E. and innovative teaching programs that Kiddo! provides."

"In addition to the financial benefits of selling the Kiddo! race kits to the many Mill Valley residents that are cyclists, we are looking forward to seeing people riding around town wearing the Kiddo! logo and colors while supporting our organization," offered Amy Coleman, Business Programs Manager at Kiddo!. “There are a lot of local parents that ride on Mount Tam, to work or to our schools with their kids every day, so buying and wearing a custom race kit that promotes Kiddo! out on the roads and trails is a win-win.”

For more information about the Kiddo! cycling race kits or to order, go to The limited edition Kiddo! Race Kit is available for order January 7th through 22nd and will also be available beginning in March at Tam Bikes on 357 Miller Avenue in Mill Valley.

About Criterium Marketing
Criterium Marketing ( is a strategic marketing firm with a relentless passion for growing brands and businesses. Criterium combines intelligent strategy with rapid tactical execution to create marketing, branding and product development solutions in a cost-effective, results-driven manner that make a significant impact on sales and brand value. Criterium works either as an outsourced marketing department or on a project basis.

About Kiddo!
The Mill Valley Schools Community Foundation (Kiddo!) supports quality educational programs in the arts and other areas for each child in the Mill Valley School District. Kiddo! raises funds, gathers resources and acts as a catalyst to involve the community in supporting public education. Kiddo! celebrates the importance, values and achievements of Mill Valley's students, teachers and schools.

About Primal Wear
Primal Wear, founded in 1992 by avid cyclists, manufactures highly technical and authentic cycling apparel and some of the most recognizable jerseys in the world. Primal Wear ( has stayed true to its grassroots culture while steadily growing its customer base by providing branded and custom clothing to hundreds of thousands of cyclists every year from around the globe. As a company of die-hard cyclists committed to improving the sport, and designers dedicated to innovation and creativity, Primal Wear keeps in touch with the soul of the sport and its business.

Media Contact:
For Criterium Marketing: Mark Marinozzi, (Ph) 415.272.4454,
For Kiddo: Amy Coleman, (Ph) 415.389.7792,
Contact Information
Criterium Marketing
Mark Marinozzi
(415) 272-4454
Amy Coleman, Kiddo!

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