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Dynamic Digital Advertising, LLC

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DDA Empowers MCS Healthcare Public Relations with an Innovative New Way to Help Its Healthcare Clients Gauge Media Responses to New Pharmaceutical Treatments

After the first deployment of the MCS Healthcare Public Relations News Flash during the 2011 American Heart Association Scientific Sessions convention, MCS demonstrated their appreciation of the tool: “Yes, everything went very well, thank you!”

Southampton, PA, January 14, 2013 --( Dynamic Digital Advertising, LLC (DDA) is happy to announce the development of a totally new way of monitoring the success of a new product launch. The MCS News Flash, developed for MCS Healthcare Public Relations by DDA, is a custom-built, totally original online web application developed for compatibility across all electronic devices, including desktop and laptop computers, Android™ and iPad® tablets, and smartphones of all kinds. The innovative tool allows MCS and their clients to post news articles and social media postings like Tweets™. All postings are immediately arranged in chronological fashion and indicate the time, date, author, and outlet for each post. Contact information for the author may also be posted.

All articles in the database are associated with a set of 10 client-defined attributes, and users can sort through articles based on these attributes. The tool also allows for traditional word and phrase searches, and users can graph the overall presence of the 10 attributes within the article database to get a quick, clear snapshot of the materials gathered at that time. The platform also has three levels of access: limited users, full users, and administrators. Limited users will only be able to see the articles and sort and search through them. Full users will be able to view graphs and contact information as well. Administrators may post new content and categorize it via the ten dynamically-generated attributes.

DDA was on a tight deadline, needing to deliver the finished tool in time for an upcoming American Heart Association Scientific Sessions convention. The tool demonstrated itself to be so successful that MCS Healthcare Public Relations reached out to DDA almost immediately thereafter to further develop the tool with an increasingly complex and potent set of new functionalities.

About Dynamic Digital Advertising, LLC (DDA)
DDA has been at the forefront of innovative digital and interactive media design and development for a wide range of industries since its inception in 1994. Featuring a unique staff boasting extensive creative and technical expertise hailing from a rich variety of backgrounds, including programmers, web developers, search marketing experts, photographers, videographers, graphic designers, illustrators, animators, writers, and more, DDA continues to develop totally original digital solutions from conceptualization to completion, while making sure all projects are delivered on-time and on-budget. Whether a firm needs a sophisticated, interactive multimedia eLearning tool, an original online or mobile application, a sharp video or animation to serve as a corporate promotional piece, or virtually anything else one can imagine, DDA has the tools necessary to produce custom solutions for whatever business or marketing needs there are. Visit to learn even more about what DDA can do.
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Dynamic Digital Advertising, LLC
David Katz

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